Monday, 31 July 2017

Google Says Sticky Footers Are OK, With One Exception by @MattGSouthern

Google’s Gary Illyes says sticky footers on a website are nothing to worry about when it comes to SEO. Illyes’ advice on sticky footers, which are footers that stay glued to the bottom of a screen, was prompted by the question of whether or not they can be seen as obtrusive. In response, Illyes says […]

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Google Home Service Ads to Launch Soon in Chicago by @https://twitter.com/1SEOcom

A source says the vetting process for Google Home Service Ads in the Greater Chicago metro area is finishing up, meaning the search feature for this market will soon launch. Since 2015, Google has been partnering with businesses in California to display the ads for relevant queries. Philadelphia was the first East Coast city added […]

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source http://www.onpageseochecker.com/google-home-service-ads-to-launch-soon-in-chicago-by-httpstwitter-com1seocom/

Daily Search Forum Recap: July 31, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Pinterest A Spam Tool For Google’s Organic Results?The ongoing WebmasterWorld thread has ongoing chatter about Google ranking shuffles but there is now a new […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-july-31-2017/

SearchCap: Gboard update, Locadium launch & EPIC privacy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Privacy group files flawed complaint against Google Store Sales MeasurementJul 31, 2017 by Greg Sterling EPIC gets the basic facts wrong about the data being used in Google program. Locadium: a […]

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source http://www.onpageseochecker.com/searchcap-gboard-update-locadium-launch-epic-privacy/

Marketing Day: Featured snippets, social media for your online store & neural networks

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Featured snippets: How much do you really know about them? [QUIZ]Jul 31, 2017 by Stephan SpencerThink you’re an expert on featured snippets? Then put your money where your mouth is and […]

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source http://www.onpageseochecker.com/marketing-day-featured-snippets-social-media-for-your-online-store-neural-networks/

Privacy group files flawed complaint against Google Store Sales Measurement

At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC […]

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source http://www.onpageseochecker.com/privacy-group-files-flawed-complaint-against-google-store-sales-measurement/

Locadium: a new ‘point solution’ to monitor GMB listings changes

LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB). Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is […]

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source http://www.onpageseochecker.com/locadium-a-new-point-solution-to-monitor-gmb-listings-changes/

Deadline extended for entries in the 2017 Search Engine Land Awards

Today is your lucky day! Due to the volume of inquiries surrounding this year’s awards competition, the deadline for entries in the Search Engine Land Awards competition has been extended until Friday, August 4th at 11:59PM PT. No further extensions will be granted so be sure to get your submissions completed on time. The judges […]

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Google Attempts to Make Torrent Sites Less Visible in Search Results by @MattGSouthern

Google has removed the carousel of pirate sites that once appeared when “best torrent sites” was searched for. As you may know, contents within search results carousels are not hand curated by Google. TorrentFreak reports the company conducted an investigation into what was appearing for the “best torrent sites” query, and ultimately decided to remove […]

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Best Practices for Building an On-Demand Content Strategy

On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales pipeline. Attend this webinar and learn: how […]

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5 tools, tips and hacks to maximize your SEO output

This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going to have the time needed to go deeper and continue to add value if you’re spinning your wheels doing manual, repetitive tasks. Because […]

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How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious […]

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If your GMB page updates & no one knows, does it make a sound?

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were approached by a multi-location retailer about a Google My Business (GMB) problem. Apparently, at some point, Google updated the phone number on a decent percentage of […]

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Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature

Google’s latest Gboard updates for iPhone lets users easily access YouTube and Maps via the search-enabled keyboard and includes a new “Ink” drawing feature. Now when you tap the ‘G’ to open Gboard, a ‘YouTube’ and a ‘Maps’ option appears, making it possible to add your current location via Maps or search for a YouTube […]

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How to use the power of social media to better market your online store

When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build a brand, increase conversions, boost referrals and encourage repeat business. In this day and age, though, when billions of people have at least some kind of online social media presence […]

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Your Indexed Pages Are Going Down – 5 Possible Reasons Why by @benjarriola

Getting your webpages indexed by Google (and other search engines) is essential. Pages that aren’t indexed can’t rank. How do you  see how many pages you have indexed? You can Each will give different numbers, but why they are different is another story. For now, let’s just talk about analyzing a decrease in the number […]

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5 Easy Content Optimization Tactics to Boost Your Traction & ROI by @JuliaEMcCoy

Your content is useless if nobody knows it exists. To work for you, your content needs an audience. To get that audience, you need optimized content. Content optimization is how you get your content seen and heard. It gets your best stuff in front of many audiences, including electronic ones that ease human discovery. By […]

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Are neural networks the next marketing creatives?

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want to sit down. A team from the Warwick Business School at the University of Warwick in England have trained a neural network to recognize beautiful landscapes. Researcher Chanuki Seresinhe told […]

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Pinterest A Spam Tool For Google’s Organic Results?

The ongoing WebmasterWorld thread has ongoing chatter about Google ranking shuffles but there is now a new uptick in complaints about Pinterest ranking very well in Google. Some people are saying that Pinterest is pulling a Wikipedia and taking over a lot of the top search results in Google. SamWest, a senior member at the […]

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source http://www.onpageseochecker.com/pinterest-a-spam-tool-for-googles-organic-results/

Google, Is Okay With Commas, Even In Your Title Tags

I am really not sure where these ideas come from, which is why I have stuff to write daily but this guy asked John Mueller if putting commas in title tags are okay or not. John said it is “totally up to you!” Here is the tweet: totally up to you! — John ☆.o(≧▽≦)o.☆ (@JohnMu) […]

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Google Mocks SEO Experts Who Place Mass Content On Footer

Gary Illyes from Google responded to a tweet last week on Twitter mocking “SEO experts” who place massive amounts of text on their footer. He said those are the same SEO experts who complaint they were hit by some sort of update. Here is Gary’s Tweet: Interestingly, mostly loud, self proclaimed “best SEOs” implement that […]

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Google Treats Details HTML5 Tag As Toggleable Display:None

With all the confusion around expandable or hidden content on mobile espesially with the mobile first index coming eventually, it is no wonder we see so many questions around it. In short, content within tabs or expandable when the mobile-first index comes out will be perfectly okay and treated equally to visible content on the […]

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10 Apps That Will Help You Achieve Digital Marketing Wellness by @lisabuyer

A lack of work-life balance is one of the top sources of stress today for digital marketers. The struggle is real in our mobile-first digital world. The lines between professional output and personal input have forever been blurred because of the ubiquity of smartphones and today’s 24/7 on-demand work culture. Where does the digital marketer’s day […]

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6 Surprisingly Easy Ways to Get Great Results With Your Facebook Videos by @PromoBySlidely

This post was sponsored by Slidely. Facebook hit 2 billion users in late June. This unprecedented growth offers more opportunity to reach a larger audience with your videos and a chance to grow your business dramatically. However, with all this growth also comes some serious challenges. More people means more marketing noise, which means more advertisers bidding on […]

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Sunday, 30 July 2017

Report: Customer satisfaction with search drops, in social Google+ beats Facebook

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing) […]

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source http://www.onpageseochecker.com/report-customer-satisfaction-with-search-drops-in-social-google-beats-facebook/

How to Become a Thought Leader in Your Niche & Build Your Brand by @krisjonescom

How do you build brand recognition and develop brand authority in your niche? As we say in the industry, “Content is king.” After selling my old company, I started a new company. That meant building an entirely new brand from the ground up. Fortunately, I was able to use my personal brand to bring in […]

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source http://www.onpageseochecker.com/how-to-become-a-thought-leader-in-your-niche-build-your-brand-by-krisjonescom/

Saturday, 29 July 2017

How to Use Content & Social Selling to Make More Sales by @TheBillWidmer

The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those things don’t matter without sales. We know content marketing can help you increase revenue. But have you thought about leveraging your content for social selling? Why social selling? Because, according to a study by […]

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source http://www.onpageseochecker.com/how-to-use-content-social-selling-to-make-more-sales-by-thebillwidmer/

Friday, 28 July 2017

Daily Search Forum Recap: July 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Instant Gone, Auto Play Videos In Search, AdWords & Local TestsThis week, the big news is that Google killed […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-july-28-2017/

SearchCap: ASCI rankings, featured snippet quiz & consumer behavior

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Featured snippets: How much do you really know about them? [QUIZ]Jul 28, 2017 by Stephan Spencer Think you’re an expert on featured snippets? Then put your money where your mouth is […]

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source http://www.onpageseochecker.com/searchcap-asci-rankings-featured-snippet-quiz-consumer-behavior/

Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEGO logic rocks marketing automationJul 28, 2017 by Mary Wallace Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful […]

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LEGO logic rocks marketing automation

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that require many hours to assemble. The LEGO company is smart. For the complex sets, the company breaks the whole into units, which are packaged to be built separately. The assembled sections are […]

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Featured snippets: How much do you really know about them? [QUIZ]

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social […]

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How local businesses can turn the threat of on-demand deliveries to their own advantage

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions is the emergence of on-demand […]

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source http://www.onpageseochecker.com/how-local-businesses-can-turn-the-threat-of-on-demand-deliveries-to-their-own-advantage/

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world. But the last […]

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The best ways to use social media for marketing your medical practice

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build […]

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source http://www.onpageseochecker.com/the-best-ways-to-use-social-media-for-marketing-your-medical-practice/

Adobe updates Target with Sensei-powered enhancements

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing, […]

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Report: Customer satisfaction with search drops, while Google+ beats Facebook

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing) […]

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source http://www.onpageseochecker.com/report-customer-satisfaction-with-search-drops-while-google-beats-facebook/

What does visual search mean for ecommerce in 2017?

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The […]

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Google remembers the Silent Parade of 1917 on its 100th anniversary

Today’s featured Google Doodle on the US home page honors the Silent Parade of 1917 on its 100th anniversary. The Silent Parade of 1917 included approximately 10,000 African Americans marching down Fifth Avenue in New York City in response to the East St. Louis Riots of 1917. It was the first mass protest of lynching […]

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The Pain-Free Way to Move from PPC to Facebook Ads by @@SusanEDub

Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pros who haven’t yet explored the platform are expressing greater interest than ever in learning about Facebook Ads. What many are discovering: transitioning from paid search to Facebook is like whiplash. It seems like it should be an […]

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Search Buzz Video Recap: Google Instant Gone, Auto Play Videos In Search, AdWords & Local Tests

This week, the big news is that Google killed off their Google Instant Search feature. Google was caught testing auto-playing videos in the search results. I ran a poll asking if Black Hat SEO is dying. Google said sticky footers are okay to deploy. Google is rolling out a new sitelinks user interface in the […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-instant-gone-auto-play-videos-in-search-adwords-local-tests/

Search in Pics: Google movie theatre sign, rooftop subway car & wacky office room

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chicago has a subway car on their rooftop: Source: Twitter Google movie theatre signage: Source: […]

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How to Rank for Featured Snippets: 9 Things You Need to Know by @AdamHeitzman

Studies have shown that nearly 30 percent of Google search results contain featured snippets. That number is expected to continue to increase dramatically as the adoption of voice search grows. It has never been more important to obtain the desired “Position 0” in the SERPs. Take this example below, which comes up with the search […]

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source http://www.onpageseochecker.com/how-to-rank-for-featured-snippets-9-things-you-need-to-know-by-adamheitzman/

Google Mistakes Tom Brady As The Owner Of The NY Jets

Yesterday, Sports Illustrated had an epic post on Twitter showing how Google’s answer box showed Tom Brady as the owner of the New York Jets. Now, this is not just upsetting to Jets fans but probably humiliating to Tom Brady. TIL pic.twitter.com/E2aJ5BqkDQ — Sports Illustrated (@SInow) July 27, 2017 By the time I actually Googled […]

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Google: Sticky Footers Are Okay; Within Webmaster Guidelines

Gary Illyes of Google was asked about sticky footers, if Google has an issue with them. Gary responded on Twitter saying “nah, I wouldn’t worry about that.” Meaning, Google doesn’t necessarily penalize or demote sites that deploy sticky footers. Gary did add “but do try to make them as less obtrusive as possible.” “You really […]

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Google AdWords Tests New Sitelinks Design

Google is testing new sitelinks designs and layouts for their ad formats. Ginny Marvin covered them yesterday based on tips from Erik Hamilton and Frederik Hyldig. This is what a normal AdWords sitelinks looks like: Here are the new tests: Google just began rolling out a new design for organic sitelinks in a carousel box […]

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9 Surefire Ways to Generate Massive Referral Traffic by @overthetopseo

Who doesn’t need massive referral traffic? All of us want to generate lots of highly qualified referral traffic but few of us actually achieve it. In technical terms, referral traffic refers to that percentage of traffic which comes to your site outside of Google. There are several approaches to generate massive amounts of qualified referral […]

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5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg.

5 tactics to earn links without having to ask

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, I’m going to help you avoid having to directly ask for links.

Some people in the SEO world, some link builders are extremely effective. If you go to the Russ Jones School of Link Outreach, you need to make a big list of people to contact, get in front of those folks, outreach them, and have these little success rates. But for some of us, myself included, I just absolutely hate begging people for links. So even though I often produce content that I want people to link to, it’s the outreach process that stops me from having success. But there are ways around this. There are ways to earn links, even from very specific sources, without needing to directly say, “Hey, will you please link to this?” I’ll try and illustrate that.

The problem

So the problem is I think that most of the web at this point is sort of burned out on this conversation of, “Hey, I have this great resource.” Or, “Hey, you linked to this thing which is currently broken and so maybe you’d like to,” or “Hey, I noticed that you frequently mention or link to blah, blah, blah. Well I have a blah, blah, blah like blah, blah, blah.”

Folks I think are just like, “Oh, my God, I hate these SEOs, like I’m so done with this.” Most of these folks, the journalists, the bloggers, the content creators of all kinds start to detest the link requests even when they’re useful, even when they help your success rates. I mean, great success rates.

The world’s best link builders, link outreach specialists, when I talked to agencies, they say, “Our absolute best folks ever hover in the 5% to 10% success range.” So that means you’re basically like, “No. Nope. Nuh-uh. Uh-uh. No way. Sorry. Uh-uh. Yeah, no. Uh, no.” Then, maybe you’ll get one, “Okay, fine. I’ll actually link to you.”

This can be a really demoralizing practice, and it also hurts your brand every time you outreach to someone and have no success. They’re basically associating you with . . . and in fact, there are many people in the SEO world who my only association with them is, gosh, they have asked me for a lot of links over the years. It kind of sucks the souls from people who hate doing it. Now granted, there are some people who like doing it, but you have two options.

Number one, you can optimize the outreach to try and get a higher success rate, to do less damage to your brand when you do this, to make this less of a soul-sucking process, and we have some Whiteboard Fridays on exactly that topic and some great blog posts on that too. But there are ways to build links without it, and today I’m going to cover four and a half of them, because the fifth one is barely a tactic.

5 Tactics to earn links

1. The “I made this thing you’ll probably use”

The first one is the tactic — I’m going to use very conversational naming conventions for these — the “I made this thing you will probably use.” So this is, in effect, saying not, “Hey, I made this thing. Will you link to it?” but rather, “I made this thing and I can have some confidence that you and people like you, others like you, will probably want to link to it because it fulfills a specific need.”

So there’s some existing content that you find on the web, you locate the author of that content or the publisher of that content, and you form a connection, usually through social, through email, or through a direct comment on that content. You have an additional resource of some kind that is likely to be included, either in that particular element or in a future element.

This works very well with bloggers. It works well with journalists. It works well with folks who cover data and studies. It works well with folks who are including visuals or tools in their content. As a result, it tends to work well if you can optimize for one of those types of things, like data or visuals or ego-bait. Or supporting evidence works really well. If you have someone who’s trying to make an argument with their content and you have evidence that can help support that argument, it will very often be the case that even just a comment can get you included into the primary post, because that person wants to show off what you’ve got.

It tends not to work very well with commercial content. So that is a drawback to the tactic.

2. The “You list things like X, I have or I am an X.”

So this is rather than saying, “I would like a link,” it’s a very indirect or a relatively indirect ploy for the same thing. You find resources that list Xs, and there’s usually either an author or some process for submission, but you don’t have to beg for links. You can instead just say, “I fit your criteria.”

So this could be, “Hey, are there websites in the educational world that are ADA-compliant and accessible for folks?” You might say, “Well, guess what? I’m that. Therefore, all of these places that list resources like that, that are ADA-compliant, will fit in here.”

Or for example, we’re doing design awards for pure CSS design, and it turns out you have a beautifully-designed site or page that is pure CSS, and so maybe you can fit in to that particular criteria. Or websites that load under a second, even on a super slow connection, and they list those, and you have one of those. So there’s a process, and you can get inclusion.

3. The “Let me help you with that.”

This can be very broad, but, basically, if you can identify sources and start to follow those sources wherever they publish and however they publish, whether that’s social or via content or broadcast or other ways, if you find those publications, those authors expressing a need or an interest or that they are in the process of completing something, by offering to assist you will almost always get a link for your credit. So this is a way where you’re simply monitoring these folks that you would like to get links from, waiting for them to express some sort of need, fulfilling that need, and then reaping the benefit through that link.

4. The “I’d be happy to provide an endorsement.”

This is sort of a modified version of “I made this thing you’ll probably like.” But instead of saying, “Here’s the thing that you will probably like and maybe include,” you’re saying, “I noticed that you have a product, a piece of content, a tool, a new piece of hardware, some physical product, whatever it is, and I like it and I use it and I happen to fit into the correct demographic that you are trying to reach. Therefore, I am happy to contribute an endorsement or a testimonial.” Oftentimes, almost always, whenever there’s a testimonial, you will get a link back to your source, because they’ll want to say, “Well, Rand Fishkin from Moz says X and Y and Z,” and there’s the link to either my page or to Moz’s page.

5. The “Guest contribution.”

The one you’re probably most familiar with, and it was probably the first one that came to mind when you thought about the “How do I get links without asking for them?” and that is through guest contributions, so guest blogging and guest editorials and authorship of all kinds. There are a few Whiteboard Fridays on that, so I won’t dive deep in here.

But I hope you can leverage some or all of these tactics, because if you hate link building the outreach way, these all have more work that goes into them, but far, far better results than this 5% to 10% as the top. Five to ten percent is probably the bottom range for each of these, and you can get 50%, 75% on some of these tactics. Get a lot of great links from great sources. It just requires some elbow grease.

All right, everyone. Thanks for watching. We’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Author: randfish

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Thursday, 27 July 2017

5 Disruptions Reshaping Modern Marketing

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies, each offering a solution to at least one of your current marketing challenges.

How do you navigate this brave new world? Find out in this eBook, “5 Disruptions Reshaping Modern Marketing,” by Scott Brinker. Brinker explores how these major disruptions are impacting the marketing profession, and how organizations are successfully responding. Find out how your organization and navigate the massive changes that are happening now – as marketing, technology and management converge.

Download now!


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Author: Digital Marketing Depot

The post 5 Disruptions Reshaping Modern Marketing appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/5-disruptions-reshaping-modern-marketing/

Daily Search Forum Recap: July 27, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License

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Author: barry@rustybrick.com (Barry Schwartz)

The post Daily Search Forum Recap: July 27, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-july-27-2017/

SearchCap: Google AdWords sitelinks, Bing fact labels & mobile techniques

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

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Author: Barry Schwartz

The post SearchCap: Google AdWords sitelinks, Bing fact labels & mobile techniques appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/searchcap-google-adwords-sitelinks-bing-fact-labels-mobile-techniques/

Google testing list format for AdWords enhanced sitelinks

Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results.

The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as shown in this “Patagonia” example.

Google is now testing a list format for enhanced sitelinks. The link font is smaller, but taken together, the list of four enhanced sitelinks takes up more real estate than the column format.

Erik Hamilton, search supervisor at Good Apple Digital spotted this example of the test on a search for “Home Depot” last month.

This week, Frederik Hyldig, head of PPC at s360, spotted the same treatment on a search for “Nike” in Denmark.

The list brings the desktop format more in line with mobile, where sitelinks on brand results typically show in a list, though without the enhanced description copy.

I find the list format easier to scan than the two columns. If other users respond the same way and click-through rates improve over the columns, we can expect to see this test roll out.

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Author: Ginny Marvin

The post Google testing list format for AdWords enhanced sitelinks appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-testing-list-format-for-adwords-enhanced-sitelinks/

Marketing Day: SnapChat ads, SEO projects & Evidon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Content Marketing

E-Commerce

Email Marketing

MarTech

Mobile/Local Marketing

Social Media

Video


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Author: Barry Schwartz

The post Marketing Day: SnapChat ads, SEO projects & Evidon appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/marketing-day-snapchat-ads-seo-projects-evidon/

‘OK Google’ Voice Search to be Removed from Chromebooks by @MattGSouthern

Google is reportedly removing its ‘OK Google’ voice search command from Chromebooks.

This information was first reported by Chrome Unboxed, citing this repository as its source.

It’s likely this change is being made to make way for Google Assistant on Chromebooks with the upcoming ‘Eve’ model.

Chrome Unboxed speculates Google made the decision to nix its voice search command due to lack of use, which may be the case considering it had to be set up manually.

Google Assistant is said to become more of a centerpiece of the Chromebook experience, with dedicated Assistant key on the keyboard.

According to another repository, older Chromebook models will be able to access Google Assistant with a keyboard shortcut.

“In addition to Search + A, the Assistant can be invoked via the dedicated Assistant key on some devices”

‘OK Google’ will remain alive and well on Google Home and Android devices, but it sounds like we’ve seen the last of it on Chromebooks.

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Author: Matt Southern

The post ‘OK Google’ Voice Search to be Removed from Chromebooks by @MattGSouthern appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/ok-google-voice-search-to-be-removed-from-chromebooks-by-mattgsouthern/

How to tell whether a site is adaptive or responsive

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs.

While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around.

In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction.

If you’re not sure if the site you’re looking at is responsive or adaptive, ask yourself these questions:

Does it change shape when you resize your browser from a desktop computer?

Responsive sites are meant to change layout based on browser window size (regardless of device), while adaptive sites detect when you are on a mobile device and present different HTML accordingly. Thus, if you know that a site doesn’t use separate URLs for their mobile configuration, you can often tell responsive and adaptive apart by visiting the site on desktop and seeing what happens when you resize your browser window.

Want to test this out? Take the following steps:

  1. Open WebMD.com or m-w.com in the browser of your choice (the videos below use Chrome). Ensure that your browser window is not full screen — in other words, you should be able to see the desktop behind it.
  2. Position your cursor along the right edge of the browser window, and resize the window down to the size of a mobile phone display.
  1. As you can see, the layout changes based on your browser window size, even on a desktop. That means these sites are responsive.
  2. For contrast, if you do the same thing with Amazon.com on a desktop, which is adaptive, the content on the right side of the screen is simply hidden rather than resized or moved elsewhere.

Can you find the word “responsive” or “@media” in the home page source code?

Responsive sites have specific elements within their HTML source code that adaptive sites do not. To check for these elements, take the following steps:

  1. Open WebMD.com in Chrome, on mobile or desktop.
  2. If on a desktop, you can press CTRL+U (Windows) or Option+⌘+U (Mac) to view the page’s source code. For mobile users, you can go to the address bar and add view-source: before the root domain (e.g., view-source:www.webmd.com) and hit enter to open source code.
  3. Search the page for the word “responsive,” which exists on the page to call out responsive templates and stylesheets. Click on the responsive stylesheet, which should be a clickable link.

  1. On the CSS page, search for “@media” — the presence of these indicates that are CSS Media Queries, which power responsive sites.

Does the site display different content or a different layout on a mobile device (or when you use a mobile user-agent like Googlebot smartphone)?

Adaptive sites generate different HTML for a page based on the user’s device, regardless of screen size. That means that if you are looking at an adaptive site on a mobile device — even one with a large screen — you’ll still be served specific mobile content.

We can check for adaptive mobile pages via desktop browser. This is achieved by using a browser extension that allows you to view a site as though you are using a mobile device.

Here’s how to test an adaptive page with a user-agent switcher extension on Chrome:

  1. Open Chrome on desktop, then download and install a user-agent switcher extension. I recommend User-Agent Switcher for Google Chrome.
  2. Once the extension has been installed, navigate to www.amazon.com.
  3. Click the icon for the extension in the upper right-hand corner, then use the drop-down menu to change the user-agent to a popular mobile user-agent, such as Chrome on Android Mobile.
  1. Notice the navigation has changed once you switched the user-agent, and the header image decreased in size. When you resize the browser window — even when you make it very large — it doesn’t change in a fluid way but creates more white space around the same image. This is an adaptive site that changes its layout based on user-agent.
  2. Keep in mind that many sites store cookies to remember your device type, so it is a best practice when using user agents to clear your browser history after switching user agents.

Additional questions

Here are a few related questions I’ve gotten on the subject that may also be of interest:

Can you use Chrome Developer Tools to tell adaptive from responsive sites?

Yes, but be sure to clear your browsing history before toggling device type from Desktop to Mobile and vice-versa. Then, follow this procedure:

  1. Open amazon.com in Chrome on a desktop.
  2. Open Chrome Developer Tools by clicking on the three vertical dots in the upper top right corner of the browser, then scrolling down to More Tools > Developer Tools.
  3. Once in Developer Tools, click on the three vertical dots just below the ones you clicked in Step 2, and select Add device type.

  1. Set the Device to “Responsive” and the Device Type to “Desktop.” This allows you to resize the browser within by pulling the slider to the right, mimicking exercise one above. You can also change the device type from desktop to mobile, which allows you to mimic exercise three above without installing a separate user-agent switcher. As above, if the layout looks different on desktop and mobile user agents, it’s adaptive, and if the site resizes to fit the screen when you pull the corner of the window, it’s also responsive.

Can a site be adaptive and responsive at the same time?

Yes. Sometimes this is called RESS or REsponsive with Server Side Elements. In these cases, the layout is fluid, but server side elements may be used to serve smart banners for app downloads or change the text on the page.

Zillow.com is currently like this. If you use a desktop agent to access the site you can resize the browser and the site is responsive, just like merriam-webster.com. But if you access the site from a smartphone user agent detection is used to provide additional device-specific elements like smart banners to encourage app downloads.

Access Zillow.com from a smartphone or with a mobile user agent and you’ll see a smart banner that doesn’t exist on desktop. This site is responsive with adaptive elements.

Likewise, at Vivid Seats our desktop site doesn’t resize, but if you access the adaptive site from a mobile user agent it does. So, our adaptive site is also responsive.

You can also have adaptive and responsive pages on the same site. At Vivid Seats, we use responsive pages for event pages, as search behavior doesn’t vary much across devices, but adaptive for certain category pages where we noticed a difference in search behavior that we want to address on the page.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Author: Bryson Meunier

The post How to tell whether a site is adaptive or responsive appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/how-to-tell-whether-a-site-is-adaptive-or-responsive/

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the biggest martech challenge companies face right now.

Earlier this year, Jay Wilson, SVP of marketing platforms & services for Healthgrades, and his CMO, Andrea Pearson, decided the organization needed a marketing technology leader who could add a new level of “fervor” to their mission of aggressively going after consumer-engagements.

“I play that more traditional martech role, but I also pivot between our CTO and CMO,” says Wilson.

Wilson says he’s more tech-forward and that Healthgrades wanted to find a more strategy-forward candidate — someone “squarely in the blur” between technology and strategy.

Wilson worked with Erica Seidel, the founder of the marketing recruitment firm The Connective Good, to recruit and hire Healthgrades’ new Director of Marketing Technology.

In their upcoming “Inside the Search for the Martech Unicorn” presentation at this year’s MarTech Boston Conference, Wilson and Seidel will take attendees through the process they used to fill the role.

Also taking the stage will be the new hire to offer his side of the story, giving the audience a 360-degree view of the recruitment process from all sides involved.

Today, Wilson and Seidel give us a sneak peek of what they plan to cover at MarTech Boston and share their thoughts on recruiting marketing technology talent — and how they see the martech leadership roles among the C-suite evolving along with the technology.

[Read the full article on MarTech Today.]


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Author: Amy Gesenhues

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