Marketing Day: SnapChat ads, SEO projects & Evidon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How to test (and perfect) nearly everything in PPC
  Jul 27, 2017 by Andreas Reiffen

  Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.

• 3 reasons SEO belongs at the beginning of a project, not the end
  Jul 27, 2017 by Nate Dame

  Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.

• Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
  Jul 27, 2017 by John Steinert

  Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well.

• MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
  Jul 27, 2017 by Amy Gesenhues

  “Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.

• Five things retailers must do this summer to prepare for holiday shopping
  Jul 27, 2017 by Tom Mucklow

  The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.

• 5 ways companies can improve their mobile user experience
  Jul 27, 2017 by Aaron Strout

  Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.

• Snapchat’s ad biz has matured but is still a shiny new object for advertisers
  Jul 27, 2017 by Tim Peterson

  Snapchat’s ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.

• Evidon launches ‘first commercial-grade’ GDPR solution
  Jul 27, 2017 by Barry Levine

  Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps.

• Bynder announces free version of its Digital Asset Management (DAM) software
  Jul 27, 2017 by Barry Levine

  Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.

• Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
  Jul 27, 2017 by Amy Gesenhues

  Get to Know: Amy Przywara, Sylvan Learning’s CMO

• [Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
  Jul 27, 2017 by Ginny Marvin

  Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.

Content Marketing

E-Commerce

Email Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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Author: Barry Schwartz

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