After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective today.
Google Instant launched in 2010 under the leadership of Marissa Mayer. Mayer called this change a “fundamental shift in search” and the news was covered across all major media when it launched.
Now with the changes in how searchers use mobile — and over 50% of all Google searches being on mobile — Google decided to do away with this feature. A Google spokesperson told Search Engine Land:
We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.
Now as you type, you will only see search suggestions and then be able to click on those suggestions to see the results. The search results will not load any result pages without clicking on a search suggestion or clicking enter.
Again, this change is to make search “more fluid on all devices” Google says.
Hat tip to @dan_shure for pinging us on this change.
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Author: Barry Schwartz
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