Marketing Day: The psychology of search, B2B marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Meet the fake news of the online marketing world (that Google loves!): Review sites
  Jul 26, 2017 by David Rodnitzky
  Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
• The psychology of search: Unleashing the power of connection
  Jul 26, 2017 by Ryan Shelley
  There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
• How to approach your B2B marketing like an NFL quarterback
  Jul 26, 2017 by Sonjoy Ganguly
  You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
• Linqia unveils ‘first’ platform for predicting influencer engagement
  Jul 26, 2017 by Barry Levine
  Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
• 5 eternal marketing lessons you can hang your hat on
  Jul 26, 2017 by Dave Davies
  Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
• When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
  Jul 26, 2017 by Barry Levine
  “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
• Tru Optik announces collaboration with comScore
  Jul 26, 2017 by Barry Levine
  comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO
• Forging customer connections in a privacy-obsessed world
  Jul 25, 2017 by EJ McGowan
  Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns
• Three must-read ABM trends for 2017
  Jul 25, 2017 by Digital Marketing Depot
  Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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