One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact a business’s bottom line and stack up against ads running elsewhere. That’s about to change. On Tuesday, Snapchat rolled out a program to allow third-party measurement firms to track its ads’ impact […]
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source http://www.onpageseochecker.com/snapchat-will-let-brands-measure-its-ads-impact-on-sales-results-against-rivals/
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