Saturday, 30 September 2017

Google’s iOS App Can Now Filter Search Results by Date by @MattGSouthern

Google’s latest update to its iOS app allows users to filter search results by date range. Here is the info included in the changelog: I tested it out and it works exactly as advertised. You’ll find the “Tools” option toward the end of the option bar after you search for something. After tapping on “Tools” […]

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source http://www.onpageseochecker.com/googles-ios-app-can-now-filter-search-results-by-date-by-mattgsouthern/

Friday, 29 September 2017

YouTube Changes Rules Regarding Videos With External Links by @MattGSouthern

YouTube is adding restrictions on which accounts are able to add external links at the end of their videos. External links are added to videos in the form of end cards, and now there are requirements that every account needs to meet in order to be able to use end cards. Here are the new […]

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source http://www.onpageseochecker.com/youtube-changes-rules-regarding-videos-with-external-links-by-mattgsouthern/

Google is the World’s 2nd Most Valuable Brand in 2017 by @MattGSouthern

Google has been ranked as the second most valuable brand in the world in 2017. The company has maintained its position ahead of competitor Microsoft, but was unable to top Apple which is the the world’s most valuable brand for the fifth year in a row. The distance between Google and the rest of the […]

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source http://www.onpageseochecker.com/google-is-the-worlds-2nd-most-valuable-brand-in-2017-by-mattgsouthern/

Bing Ads Upgrades URL Tracking With New Parameters by @MattGSouthern

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a destination URL for the purpose of learning more about the source of an ad click. Now, advertisers can learn which ad extension led […]

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source http://www.onpageseochecker.com/bing-ads-upgrades-url-tracking-with-new-parameters-by-mattgsouthern/

SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and […]

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source http://www.onpageseochecker.com/seo-ranking-factors-whats-important-whats-not/

Google AdWords’ Call-Only Ads Upgraded with Ad Extensions by @MattGSouthern

With hundreds of thousands of advertisers now using call-only ads, Google is finally upgrading them with a feature that is available with other ad types. Ad extensions, additional lines of text that appear at the bottom of an ad, can now be used with call-only ads. In Google’s testing, adding extensions to call-only ads can […]

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source http://www.onpageseochecker.com/google-adwords-call-only-ads-upgraded-with-ad-extensions-by-mattgsouthern/

Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Closed-Loop Marketing: A Recipe for GrowthSep 29, 2017 by Digital Marketing DepotThe buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than […]

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source http://www.onpageseochecker.com/marketing-day-facebook-video-metrics-affiliate-marketing-strategies-canonical-tags/

Daily Search Forum Recap: September 29, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Algorithm Update, Sitelinks Searchbox Bug, Apple Drops Bing & Happy Birthday GoogleThis week in search I cover the pretty […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-september-29-2017/

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo ShowSep 29, 2017 by Greg SterlingCan Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and ‘People also […]

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source http://www.onpageseochecker.com/searchcap-bing-ads-tracking-google-home-screen-google-fred/

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Google has excelled with later entries (e.g., AdWords, Maps). Right now, Google Home is a follower product seeking to break out of Amazon Echo’s shadow. On paper, Google should win in this […]

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source http://www.onpageseochecker.com/googles-manhattan-project-home-device-with-a-screen-to-compete-with-echo-show/

Artificial intelligence is changing the rules of account identification

We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. In the past year or so, we’ve seen artificial intelligence (AI) technologies swoop in and really […]

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source http://www.onpageseochecker.com/artificial-intelligence-is-changing-the-rules-of-account-identification/

5 metrics to measure the success of Facebook videos

Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s […]

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source http://www.onpageseochecker.com/5-metrics-to-measure-the-success-of-facebook-videos/

Targeting featured snippet and ‘People also ask’ SERP features

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And […]

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source http://www.onpageseochecker.com/targeting-featured-snippet-and-people-also-ask-serp-features/

Affiliate marketing strategies for success during the holidays

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this […]

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source http://www.onpageseochecker.com/affiliate-marketing-strategies-for-success-during-the-holidays/

The trouble with ‘Fred’

Disclaimer: All criticism of Google spokespeople contained herein is impersonal in nature. I know they are only representing the internal direction of the company and not acting independently. They do strive to be as helpful as they can. When former head of web spam Matt Cutts was at Google, he spent a lot of time […]

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source http://www.onpageseochecker.com/the-trouble-with-fred/

Search Buzz Video Recap: Google Algorithm Update, Sitelinks Searchbox Bug, Apple Drops Bing & Happy Birthday Google

This week in search I cover the pretty big ongoing Google algorithm and ranking shifts, you want to check this out. Google said they do look for spam patterns between Search Console accounts. Google bug dropped the Sitelinks search box, Google is working on fixing it. Google is serving more AMP content on the mobile […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-algorithm-update-sitelinks-searchbox-bug-apple-drops-bing-happy-birthday-google/

6 lesser known tools to power your content marketing

It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools. To celebrate “undercover” tools in the marketing industry, I picked six tools I use which I […]

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source http://www.onpageseochecker.com/6-lesser-known-tools-to-power-your-content-marketing/

Search in Pics: Google balloon statues, a Fiat Polski car & massage chair

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source: Instagram Google balloon statue art: Source: […]

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source http://www.onpageseochecker.com/search-in-pics-google-balloon-statues-a-fiat-polski-car-massage-chair/

Bing Ads adds URL tracking parameters for locations & extensions

To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing […]

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source http://www.onpageseochecker.com/bing-ads-adds-url-tracking-parameters-for-locations-extensions/

The Top 10 Most Common AdWords Mistakes by @SusanEDub

When you’ve been evaluating AdWords accounts for years, you’ll start to notice patterns of missteps. Some patterns indicate that an element is confusing to users and they’re hitting the wrong setting. Others show that the manager is trying to accomplish something that wouldn’t work. And then, there are the plain ol’ errors due to AdWords having […]

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source http://www.onpageseochecker.com/the-top-10-most-common-adwords-mistakes-by-susanedub/

System 1 Research launches a VR testing tool for shopping

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1 […]

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source http://www.onpageseochecker.com/system-1-research-launches-a-vr-testing-tool-for-shopping/

Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the […]

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source http://www.onpageseochecker.com/forresters-first-waves-on-journey-analytics-show-the-growing-importance-of-customers-steps-toward-purchase/

Google On Algorithm & Ranking Updates This Week: We’re Always Improving Our Search Results

Starting around Tuesday of this week, we noticed Google algorithm and ranking shifts throughout the SEO industry and search results. There were significant chatter and the algorithm watching tools all, all of them, were responding heavily to the changes. The truth is, the chatter and ranking shuffles have continued on through today and SEOs and […]

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source http://www.onpageseochecker.com/google-on-algorithm-ranking-updates-this-week-were-always-improving-our-search-results/

How to Marry Your SEO & Content Marketing Strategies by @alextachalova

As a digital marketing consultant, I often come across companies where content marketing and SEO strategies don’t go hand in hand like they should. What’s even more shocking is when I come across companies where their SEO and content marketing strategies are in conflict with each other. You’ve probably seen it yourself. This is old […]

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source http://www.onpageseochecker.com/how-to-marry-your-seo-content-marketing-strategies-by-alextachalova/

Google Does Not Support TravelAction Schema, Yet

The TravelAction schema is designed markup for to markup your HTML to show the “act of traveling from an fromLocation to a destination by a specified mode of transport, optionally with participants.” But this is not yet supported in search, it is for Gmail markup but not for web search. John Mueller said on Twitter […]

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source http://www.onpageseochecker.com/google-does-not-support-travelaction-schema-yet/

Google Call Only Ads Now Support Ad Extensions

While I was offline last week, Google AdWords announced that call-only ads now support new ad extensions. Google wrote “for the first time, you’ll be able to show ad extensions with call-only ads to promote more relevant information about your products and services, and give people more reasons to choose your business.” They said these […]

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source http://www.onpageseochecker.com/google-call-only-ads-now-support-ad-extensions/

Google: Competition Different Across Different Country Domains

Google’s John Mueller in a webmaster hangout earlier this month said at the 8:30 mark into the video that just because you rank well in one Google regions, it does not mean you will rank well in another. So if you rank well in Google Canada for your query, it doesn’t mean you will rank […]

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source http://www.onpageseochecker.com/google-competition-different-across-different-country-domains/

5 Enterprise-Level Link Building Best Practices by @_kevinrowe

The size of your business deeply influences your marketing strategy. Enterprises inherently have an unfair advantage than smaller businesses and brands – name recognition, reach, a much larger budget to work with, and additional resources in other departments. Take all of these benefits into consideration when planning your next enterprise link building strategy. To successfully implement […]

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source http://www.onpageseochecker.com/5-enterprise-level-link-building-best-practices-by-_kevinrowe/

Paid Social for Content Marketing Launches – Whiteboard Friday

Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard Friday, we’re welcoming back our good friend Kane Jamison to highlight […]

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source http://www.onpageseochecker.com/paid-social-for-content-marketing-launches-whiteboard-friday/

Bing to Focus on PC Search Market After Losing Deal With Apple by @MattGSouthern

Earlier this week it was reported that Google is replacing Bing as the default search provider for Apple’s iOS. Losing that deal with Apple does not bode well for Bing and its ability to compete in the mobile search market. So what is Bing going to do? Well, according to the CEO, the company is […]

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source http://www.onpageseochecker.com/bing-to-focus-on-pc-search-market-after-losing-deal-with-apple-by-mattgsouthern/

Google to Start Competing on Equal Terms in Shopping Search by @MattGSouthern

Following a $2.7 billion fine by the European Commission back in June, Google has agreed to change how it displays shopping search results in Europe. In response to claims that Google ranks its own shopping service ahead of others, the search giant says it will start competing on equal terms. As these changes are being […]

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source http://www.onpageseochecker.com/google-to-start-competing-on-equal-terms-in-shopping-search-by-mattgsouthern/

Thursday, 28 September 2017

The Unusual Branding Strategy That Made This SEO Company a Success

Podcast: Download Subscribe: Apple Podcasts | Android | In a sea of vendors, providers, and agencies that all provide the same services, it can be challenging for a company to stand out. Even more difficult is when you’re involved in an industry as competitive as SEO. Because of this, only a few manage to survive […]

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source http://www.onpageseochecker.com/the-unusual-branding-strategy-that-made-this-seo-company-a-success/

SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep […]

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source http://www.onpageseochecker.com/searchcap-google-bugs-bing-ads-conversions-google-local-finder-mentions/

Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgradeSep 28, 2017 by Alison LohseThe challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have […]

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source http://www.onpageseochecker.com/marketing-day-tv-analytics-conversational-ui-online-holiday-retail-sales-forecasts/

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities. […]

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source http://www.onpageseochecker.com/are-your-tv-analytics-just-good-enough-8-signs-its-time-for-an-upgrade/

Salesforce opens up its second-party data marketplace

In October of last year, Salesforce acquired data management platform (DMP) Krux. This week, the marketing software giant announced the general availability of its Data Studio, a marketplace of B2C second-party data that is built on Krux’s Link product. The Data Studio had previously been available only to subscribers of the Salesforce platform, but now […]

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source http://www.onpageseochecker.com/salesforce-opens-up-its-second-party-data-marketplace/

Taboola adds a third-party data marketplace

It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content discovery platform Taboola is adding third-party data to its targeting with the launch of its Data Marketplace. Taboola said that the Marketplace — populated with audience segments from data providers like Oracle Data Cloud, Neustar, Acxiom […]

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source http://www.onpageseochecker.com/taboola-adds-a-third-party-data-marketplace/

Bing Ads announces new Editor features for ad extensions

Bing Ads announced on Thursday some new features in Editor related to ad extension management. These new features are now available for the Windows version of Bing Ads Editor, and they will soon be available for the Mac version. Ad extension scheduling Advertisers can control when their ad extensions are shown in Editor, including by […]

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source http://www.onpageseochecker.com/bing-ads-announces-new-editor-features-for-ad-extensions/

Canonical tags gone wild

Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these tags cause all sorts of interesting issues — and some minor fixes can lead to big wins. Almost every major website will have some kinds of issues with their […]

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source http://www.onpageseochecker.com/canonical-tags-gone-wild/

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. From the Google and Facebook-led Coalition for Better Ads, IAB’s LEAN initiative to Adblock Plus’s dubious definition of “Acceptable Ads,” there is now a broad consensus that something must be done to combat the poor ad experiences that […]

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source http://www.onpageseochecker.com/publishers-need-a-new-definition-of-ux-from-user-experience-to-user-expectation/

Nielsen buys multitouch attribution provider Visual IQ

Audience measurement service Nielsen is boosting its ability to monitor digital ad effectiveness, announcing this week that it will buy marketing intelligence software provider Visual IQ. Visual IQ specializes in multitouch attribution combined with performance monitoring by audience segment. In multitouch attribution, the credit for a sale or other desired action is distributed across several […]

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source http://www.onpageseochecker.com/nielsen-buys-multitouch-attribution-provider-visual-iq/

Bug drops Sitelinks Searchbox from Google search results

A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippets. The feature launched three years ago, and it is officially called a Sitelinks Searchbox, where Google will show a search box directly within a search result snippet, allowing the searcher […]

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source http://www.onpageseochecker.com/bug-drops-sitelinks-searchbox-from-google-search-results/

Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales

Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. How Bing Ads offline conversion tracking works The system leverages the Microsoft Click ID (MSCLKID) that gets appended to every Bing Ads URL when an […]

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source http://www.onpageseochecker.com/bing-ads-rolling-out-offline-conversion-imports-to-capture-impact-of-ads-on-offline-sales/

CMO audit series, Part 5: The rise of digital assistants

If I were writing this post even a year ago, I’d (still) be focusing on the mobile experience. Even today, more brands than you’d expect aren’t fully optimizing their mobile UX (user experience), even if they have moved to a mobile site. Tough to know where to look on that page, right? Lots of words, […]

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source http://www.onpageseochecker.com/cmo-audit-series-part-5-the-rise-of-digital-assistants/

Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects, like Snapchat’s famous dancing hot dog, that can be moved and resized to fit the scene. Imran […]

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source http://www.onpageseochecker.com/snapchat-rolls-out-sponsored-3d-world-lenses-bringing-its-ar-format-to-advertisers/

7 on-site SEO problems that hold back e-commerce sites

Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll also be addressing on-site problems that have a bit more to do with strategy and a bit less […]

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source http://www.onpageseochecker.com/7-on-site-seo-problems-that-hold-back-e-commerce-sites/

Everything You Need to Know About Twitter Advanced Search by @jonleeclark

Although the reports of Twitter’s death have been greatly exaggerated, the social media platform has dipped in popularity, as shiny new toys like Instagram and Snapchat have captured the imagination of the public, especially Millennials. But Twitter still has 328 million monthly active users, 100 million daily active users, and 500 million tweets are sent […]

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source http://www.onpageseochecker.com/everything-you-need-to-know-about-twitter-advanced-search-by-jonleeclark/

Google local finder rolls out website mentions matching your query

Sergey Alakov first noticed that Google has begun rolling out the local finder website mentions that Google began testing earlier this month. Website mentions in the local finder show the searcher if their query, the search they used to bring up the local results in Google, matches any of the content found on the local […]

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source http://www.onpageseochecker.com/google-local-finder-rolls-out-website-mentions-matching-your-query/

6 Imaginative Link Building Tactics from Industry Experts That Really Work by @malleeblue

I’ve been working in search and digital marketing for some years now and one of the things I’ve noticed is that just about everybody is a link building expert. No joke, just ask them. Unfortunately, what a lot of those experts do is talk all about link building concepts without actually giving you the tips […]

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source http://www.onpageseochecker.com/6-imaginative-link-building-tactics-from-industry-experts-that-really-work-by-malleeblue/

Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop

Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc., an analytics platform that also includes a workflow solution for retailers, brands and restaurants. “It made a tremendous amount of sense to be able to offer a better solution to our customers,” says […]

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source http://www.onpageseochecker.com/wiser-solutions-combines-retail-analytics-with-e-commerce-solutions-aiming-to-be-a-one-stop-shop/

No, Google Isn’t Ranking M-Dot Domains Higher Than Responsive Sites

This is a funny one, I spotted John Mueller of Google having to tell a webmaster/SEO that Google is not giving a special ranking boost to m-dot mobile sites over responsive mobile sites or any other supported form of mobile sites. For some reason this SEO felt that after the 9/16 update that Google began […]

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source http://www.onpageseochecker.com/no-google-isnt-ranking-m-dot-domains-higher-than-responsive-sites/

Google Now Serving More AMP Content In Mobile Search Results

The folks over at RankRanger show in their tracker tool that AMP, accelerated mobile pages, has shown a spike in how often they show up now, compared to a few days ago, in the mobile results. It shows that in the US there was a 17% lift in AMP pages showing up in the first […]

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source http://www.onpageseochecker.com/google-now-serving-more-amp-content-in-mobile-search-results/

Amazon just upped the ante in the battle of the virtual assistants

Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. It comes in six different […]

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source http://www.onpageseochecker.com/amazon-just-upped-the-ante-in-the-battle-of-the-virtual-assistants/

4 Vital Tips on Managing Your Social Media During a Rebranding by @tallchickvic

Building your brand from the ground up in social media can be a challenge – from deciding which platforms to use to developing great campaigns that will help get your brand’s name out there. But what if, after all you’ve spent a long time building a brand’s presence in the digital space, you find out […]

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source http://www.onpageseochecker.com/4-vital-tips-on-managing-your-social-media-during-a-rebranding-by-tallchickvic/

Now Live: Google Local Finder Website Mentions

It was very revealing when Google started testing website mentions in the local finder, and now they are rolling it out. Website mentions adds to the local finder snippets if the web site has the query searched for anywhere listed on that listings web site. Like I said when they were testing it, it shows […]

The post Now Live: Google Local Finder Website Mentions appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/now-live-google-local-finder-website-mentions/

Google Checks For Spam Patterns Between Search Console Accounts?

Google’s John Mueller responded to a question on Twitter asking if Google will penalize the other sites in your Google Search Console account if one of those sites got a penalty. John Mueller did not say no, he said it depends. “If they’re 5 random, unconnected sites and they don’t show the same kinds of […]

The post Google Checks For Spam Patterns Between Search Console Accounts? appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-checks-for-spam-patterns-between-search-console-accounts/

New: Bulk Cancel Inactive Google AdWords Account

You can now cancel in bulk your inactive Google AdWords accounts from your manager account. All you need to do is login, select them and click edit and then cancel. Sign in to your AdWords manager account. From the page menu on the left, click Accounts, then click Management along the top. Check the box […]

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source http://www.onpageseochecker.com/new-bulk-cancel-inactive-google-adwords-account/

Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated […]

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source http://www.onpageseochecker.com/pinterest-google-or-bing-who-has-the-best-visual-search-engine/

Wednesday, 27 September 2017

Twitter Tests a 280 Character Limit: What You Need to Know by @MattGSouthern

Twitter is testing a 280 character limit, while suggesting that letting people say more will get them to tweet more. That’s right, Twitter is doubling its signature 140 character limit to 280, a move intended to give people more room to express themselves. Don’t go on Twitter and try to compose an extra long tweet […]

The post Twitter Tests a 280 Character Limit: What You Need to Know by @MattGSouthern appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/twitter-tests-a-280-character-limit-what-you-need-to-know-by-mattgsouthern/

Daily Search Forum Recap: September 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: More Google Algorithm & Search Results ShufflingYea, yea, yea, more of the same. Google is updating their search results, it is in flux, search […]

The post Daily Search Forum Recap: September 27, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-september-27-2017/

SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate […]

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source http://www.onpageseochecker.com/searchcap-happy-birthday-google-eu-google-shopping-changes-seo-tips/

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

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source http://www.onpageseochecker.com/updated-for-2017-enterprise-paid-media-campaign-management-platforms/

Marketing Day: AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All-new MarTech Today guide: Enterprise Digital Personalization ToolsSep 27, 2017 by Digital Marketing DepotWith advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now […]

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source http://www.onpageseochecker.com/marketing-day-ai-myths-spotifys-self-serve-ad-platform-vimeo-gets-live-streaming/

All-new MarTech Today guide: Enterprise Digital Personalization Tools

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise […]

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source http://www.onpageseochecker.com/all-new-martech-today-guide-enterprise-digital-personalization-tools/

Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side of those who follow convention. Digital Darwinism is only accelerating, and those marketers who defy convention will shape the next generation. The good news […]

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source http://www.onpageseochecker.com/busting-ai-myths-why-ai-will-help-marketers-usher-in-an-era-of-extreme-personalization/

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as well. The benefits of improved […]

The post The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/the-non-developers-guide-to-reducing-wordpress-load-times-up-to-2-seconds-with-data/

Google Turns 19: Here Are 19 Ways This Search Giant Has Made Modern Life Easier by @JuliaEMcCoy

As Google turns 19, stop to think: How much has the search engine changed and simplified our lives? (Feel free to Google that.) Answer: An incredible, ridiculous, mind-boggling amount. 19 Reasons to Celebrate Google’s 19th Birthday Google isn’t just a search engine – it’s an everything engine. 1. It’s a Local Phone Book at Your […]

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source http://www.onpageseochecker.com/google-turns-19-here-are-19-ways-this-search-giant-has-made-modern-life-easier-by-juliaemccoy/

Spotify launches self-serve platform for audio ad campaigns

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while […]

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source http://www.onpageseochecker.com/spotify-launches-self-serve-platform-for-audio-ad-campaigns/

CSEs will compete head-on with Google Shopping in EU search results

Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the […]

The post CSEs will compete head-on with Google Shopping in EU search results appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/cses-will-compete-head-on-with-google-shopping-in-eu-search-results/

Vimeo launches its first live-streaming product & announces plan to acquire Livestream

Vimeo, the video platformed owned by IAC, announced yesterday it is acquiring Livestream and has launched its first-ever live video product, Vimeo Live. “We’re focused on bringing a new level of quality, convenience and craft to this evolving medium,” says Vimeo CEO Anjali Sud, noting that live streaming has been the top request from the […]

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source http://www.onpageseochecker.com/vimeo-launches-its-first-live-streaming-product-announces-plan-to-acquire-livestream/

B2B products are facing a CX make-or-break moment. Here’s why

If you’ve spent any time researching customer experience best practices for apps and services, you’ve probably read a lot about the ways sites like Facebook, Twitter and Pinterest treat CX as a core differentiator for their brands and platforms. And it’s true — these social apps and other prominent consumer-oriented services ranging from Uber to […]

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source http://www.onpageseochecker.com/b2b-products-are-facing-a-cx-make-or-break-moment-heres-why/

Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’

To celebrate its 19th birthday, Google put together a doodle that launches a spinner prompting 18 of its past Easter egg games and quizzes and one new game called “Snake.” Searches for “snake,” “play snake,” “snake game” and “snake video game” all result in a “Play Snake” card showing at the top of search results. […]

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source http://www.onpageseochecker.com/googles-latest-easter-egg-is-a-video-game-that-shows-up-with-searches-for-snake-play-snake/

SEO content strategy: How to grow visits by 300% in one year

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out […]

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source http://www.onpageseochecker.com/seo-content-strategy-how-to-grow-visits-by-300-in-one-year/

How Google Classifies Webpages as ‘Low Quality’ by @danny_taywitter

As SEO professionals, we talk a lot about how to produce the best websites, the best content, and provide the best value. While these are all important things to know, it’s also important for us to be able to recognize the negative signs that Google is looking for. With Google quality updates seemingly occurring on […]

The post How Google Classifies Webpages as ‘Low Quality’ by @danny_taywitter appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/how-google-classifies-webpages-as-low-quality-by-danny_taywitter/

Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle

For its 19th birthday, Google has posted a birthday doodle that leads to a spinner prompting surprise searches for 19 of its past Easter egg games and quizzes. Three spins leads to the ICC Championship interactive cricket game Google launched earlier this year, an Earth Day quiz launched in 2015 and Google’s solitaire game Easter […]

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source http://www.onpageseochecker.com/google-marks-its-19th-birthday-with-a-google-birthday-surprise-spinner-doodle/

How to Integrate & Visualize Any Source in Google Data Studio by @beaupedraza

On September 6, Google announced the launch of the Data Studio developer program known as Community Connectors, which gives Google Data Studio users of all skill levels the power to incorporate, integrate, and visualize data from any third-party source. Google is referring to this event as a “developer launch” because, while the system is ready […]

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source http://www.onpageseochecker.com/how-to-integrate-visualize-any-source-in-google-data-studio-by-beaupedraza/

MailChimp adds Google Ads as it becomes a multichannel platform

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a […]

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source http://www.onpageseochecker.com/mailchimp-adds-google-ads-as-it-becomes-a-multichannel-platform/

How SAP’s purchase of Gigya could change the identity management landscape

The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could accelerate the transformation of the Customer Identity and Access Management (CIAM) market. Gigya’s tech allows sites and apps to accept social sign-ons, where your Facebook, Twitter or other social logins can be readily used to log […]

The post How SAP’s purchase of Gigya could change the identity management landscape appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/how-saps-purchase-of-gigya-could-change-the-identity-management-landscape/

More Google Algorithm & Search Results Shuffling

Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when […]

The post More Google Algorithm & Search Results Shuffling appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/more-google-algorithm-search-results-shuffling/

It’s Google’s 19th Birthday, But Google.com Was Registered Over 20 Years Ago

It might be Google’s 19th birthday today but did you know that Google.com was registered over 20 years ago? It was registered on Monday, September 15, 1997, which was 20 years and 12 days ago. That is a while year and 12 days after the official birthday day of September 27, 1998. There has been […]

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source http://www.onpageseochecker.com/its-googles-19th-birthday-but-google-com-was-registered-over-20-years-ago/

Google Expands Phone Call Organic Links In Search Results

Back in March 2016, we reported that Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. RankRanger posted on Twitter that based on their data, Google has expanded the test to Malaysia, UK, Australia and Italy. We just […]

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source http://www.onpageseochecker.com/google-expands-phone-call-organic-links-in-search-results/

How to Turn Your Competitor’s Content Marketing Strategy Against Them by @grybniak

Content marketing is much more than just publishing a corporate blog. It has both external and internal elements: Internal content marketing includes your blog, social media, and newsletter promotions. External content marketing deals with the placement of your products on various websites. Before doing anything, you need a plan. And when creating your own content […]

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source http://www.onpageseochecker.com/how-to-turn-your-competitors-content-marketing-strategy-against-them-by-grybniak/

Is This The Google Shopping Ad Design For The EU?

Bloomberg reported that Google is coming out with a standalone shopping ad unit to comply with the EU regulations, so I guess it would only show in the EU regions. When Bloomberg wrote this, a bunch of EU based searchers and advertisers started to notice a new style for the Google shopping ads there. Both […]

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source http://www.onpageseochecker.com/is-this-the-google-shopping-ad-design-for-the-eu/

Google Drops Sitelinks Search Box

It looks like Google has killed off the Sitelinks searchbox that launched in 2014 and has been shown for many sites in the mobile and desktop search results. The sitelinks search box showed a search box in the search results snippet for some sites that lets you search within the site, like a site command […]

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source http://www.onpageseochecker.com/google-drops-sitelinks-search-box/

Google AMP URLs With usqp=mq331AQCCAE= Is A Test

Some folks are noticing Google serving two flavors of their AMP URLs to users. One is your normal AMP URL and the other is the AMP URL with usqp=mq331AQCCAE= appended to the end of the URL. Google’s Malte Ubl said on Twitter that this second URL is how Google triggers an experiment for more advanced […]

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source http://www.onpageseochecker.com/google-amp-urls-with-usqpmq331aqccae-is-a-test/

The last word on Fred from Google’s Gary Illyes

This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed.  Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change […]

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source http://www.onpageseochecker.com/the-last-word-on-fred-from-googles-gary-illyes/

How to Track Your Local SEO & SEM: A Guide

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t? […]

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source http://www.onpageseochecker.com/how-to-track-your-local-seo-sem-a-guide/

Tuesday, 26 September 2017

Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have […]

The post Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/facebooks-two-year-nfl-deal-for-watch-shows-includes-sharing-ad-revenue/

Why going global is essential to your business

As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land columnist Brendan McGonigle rightly notes, if you only advertise in the United States, you’re missing out on billions of potential customers. But taking a one-size-fits-all approach […]

The post Why going global is essential to your business appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/why-going-global-is-essential-to-your-business/

Alphabet to create separate business unit in Europe to run Google Shopping

According to Bloomberg, Google is going to create a separate business unit to manage shopping content in search results to comply with the European Commission’s recent antitrust decision. This unit will reportedly be required to compete in the auction against shopping competitors. The unit will apparently use its own budget and revenues to bid in […]

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source http://www.onpageseochecker.com/alphabet-to-create-separate-business-unit-in-europe-to-run-google-shopping/

Twitter tests doubling the length of tweets to 280 characters

Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum […]

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source http://www.onpageseochecker.com/twitter-tests-doubling-the-length-of-tweets-to-280-characters/

Daily Search Forum Recap: September 26, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-september-26-2017/

SearchCap: Smart speaker stats, link building AI & Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Searching SEO Effectiveness and Affinity as Search Ranking Signals (Better […]

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source http://www.onpageseochecker.com/searchcap-smart-speaker-stats-link-building-ai-google-doodle/

Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook spins off ‘messages’ as standalone ad objective to boost Messenger botsSep 26, 2017 by Tim PetersonFacebook aims to make businesses more aware of ways to make people more aware of […]

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source http://www.onpageseochecker.com/marketing-day-facebook-messenger-news-googles-latest-anti-fraud-initiatives-youtube-advertiser-tools/

Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the Facebook-owned messaging service. That sounds like a lot, and it is. It’s 100 percent more messages than were exchanged a year ago, he said. Now, to spark more conversations between people and businesses, […]

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source http://www.onpageseochecker.com/facebook-spins-off-messages-as-standalone-ad-objective-to-boost-messenger-bots/

Report: 57% of smart speaker owners have bought something with their voice

There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart Audio Report,” the data are […]

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source http://www.onpageseochecker.com/report-57-of-smart-speaker-owners-have-bought-something-with-their-voice/

Google announces new anti-fraud initiatives for DoubleClick Bid Manager

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a rallying cry across the industry. Last week, Google announced several measures it is taking to address concerns of media buyers using its demand-side platform, DoubleClick Bid Manager (DBM). The initiatives break down into three buckets: More […]

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source http://www.onpageseochecker.com/google-announces-new-anti-fraud-initiatives-for-doubleclick-bid-manager/

Retailers, get ready: It’s the most mobile time of year

It may still feel like summer, but it’s never too early for consumers to start thinking about what that special someone has been eyeing for the holidays. Before we know it, we’ll be in the midst of the Black Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season […]

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source http://www.onpageseochecker.com/retailers-get-ready-its-the-most-mobile-time-of-year/

Gloria E. Anzaldúa Google doodle marks 75th birthday of ‘Borderlands/La Frontera: The New Mestiza’ writer

Today’s Google doodle celebrates the author and political theorist Gloria E. Anzaldúa on what would have been her 75th birthday. Born on this date in South Texas, Anzaldúa grew up on both sides of the America-Mexico border. She graduated from the Panamerican University in 1969 and moved to California in 1977, focusing her writing on […]

The post Gloria E. Anzaldúa Google doodle marks 75th birthday of ‘Borderlands/La Frontera: The New Mestiza’ writer appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/gloria-e-anzaldua-google-doodle-marks-75th-birthday-of-borderlandsla-frontera-the-new-mestiza-writer/

Find your target audience with YouTube video advertising

Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific demographics and regions. For startups and international corporations alike, the […]

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source http://www.onpageseochecker.com/find-your-target-audience-with-youtube-video-advertising/

How Valassis used bots on Facebook Messenger to drive offlline auto sales

Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is accurate, but as always, there’s a more complex story beyond the hype. There’s also the very real risk of poor execution. A recent case study from Valassis is valuable for insight into what an intelligent […]

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source http://www.onpageseochecker.com/how-valassis-used-bots-on-facebook-messenger-to-drive-offlline-auto-sales/

5 things that Bing does better than Google

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of […]

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source http://www.onpageseochecker.com/5-things-that-bing-does-better-than-google/

World-Class Link Building Is More Than Links by @alanbleiweiss

So I have a pet peeve in our industry. People read or hear or discover that some tactic or other can help with SEO, and within those, some are really important. Then they proceed to pound that method into the ground until it’s dead. Or in the case of off-site authority, relevance, and trust signals, […]

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source http://www.onpageseochecker.com/world-class-link-building-is-more-than-links-by-alanbleiweiss/

Google Birthday Surprise Spinner For Google’s 19th Birthday Tomorrow

Google turns 19 years old tomorrow, the last year of its teenage years and to celebrate, Google has a special Google birthday surprise spinner. It lets you 19 different surprises based on what you spin on, including a new snake game, access to several older Doodle games like the cricket game, street views under water, […]

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source http://www.onpageseochecker.com/google-birthday-surprise-spinner-for-googles-19th-birthday-tomorrow/

Poll: Do You Request & Get Log Files For Your SEO Jobs?

There is an interesting conversation on Twitter around SEOs asking and obtaining access log files from their clients. It seems like many SEOs do prefer to have access to the raw log files from the site but many are unable to obtain it. I wanted to open it up to way more SEOs than just […]

The post Poll: Do You Request & Get Log Files For Your SEO Jobs? appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/poll-do-you-request-get-log-files-for-your-seo-jobs/

Google Movie Reviews Tests Audience Reviews

A few months ago, Google began showing top voted tags for movies knowledge panels, before that like and dislike buttons – now Google is showing in some cases audience reviews, instead of showing reviews from the main critic websites. Jogesh Sharma posted a screen shot of the audience reviews section on Twitter: It seems Google […]

The post Google Movie Reviews Tests Audience Reviews appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-movie-reviews-tests-audience-reviews/

YouTube unveils new tools to create custom ads at scale, sequence videos & more

In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative […]

The post YouTube unveils new tools to create custom ads at scale, sequence videos & more appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/youtube-unveils-new-tools-to-create-custom-ads-at-scale-sequence-videos-more/

Digital billboard ads for Virgin Train display live travel times in the UK

Digital out-of-home (DOOH) advertising has taken another step toward becoming a fully online medium, following a UK-based campaign this month that shows live data of current travel times. Launched the second week of September and continuing till October 1, the campaign for Virgin Train is designed to show that “taking the train is faster than […]

The post Digital billboard ads for Virgin Train display live travel times in the UK appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/digital-billboard-ads-for-virgin-train-display-live-travel-times-in-the-uk/

Google Supports WebSub & PubSubHubbub

Google’s John Mueller confirmed on Twitter that Google still supports PubSubHubbub, now known as WebSub. WebSub basically pushes content and changes, it is a real-time notifications of changes protocol. Wikipedia defines it as an open protocol for distributed publish/subscribe communication on the Internet. It was pretty popular in the early days of blogging, to get […]

The post Google Supports WebSub & PubSubHubbub appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-supports-websub-pubsubhubbub/

Apple Switches Back To Google For Search On iOS & Mac

A few years ago, Apple dropped Google and replaced them with Bing results on iOS and Mac. Well now, Apple is switching back to Google for the core web results and some other results both on iOS Siri and Mac Spotlight results. The news came from TechCrunch which both Google and Apple representations confirmed for […]

The post Apple Switches Back To Google For Search On iOS & Mac appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/apple-switches-back-to-google-for-search-on-ios-mac/

Google Logo For Gloria E. Anzaldúa Brings Awareness To Mexican/US Border Politics

Today on Google’s home page in the United States is a Doodle, special Google logo, for the 75th birthday of Gloria E. Anzaldúa. Gloria E. Anzaldúa was an American scholar of Chicana cultural theory, feminist theory, and queer theory. She was most well known for her writings and works on the Mexican-Texas border, as she […]

The post Google Logo For Gloria E. Anzaldúa Brings Awareness To Mexican/US Border Politics appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-logo-for-gloria-e-anzaldaoa-brings-awareness-to-mexicanus-border-politics/

Agency Partnership Solutions: Page One Power’s White Label Individual Link Product by @pageonepower

This post was sponsored by Page One Power.  The value of links has remained one of the few constants in the SEO industry, even as search matures into one of the most important channels in digital marketing. But link building is the least controllable element of SEO and can be time-intensive and frustrating without dedicated […]

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source http://www.onpageseochecker.com/agency-partnership-solutions-page-one-powers-white-label-individual-link-product-by-pageonepower/

How and Why to Do a Mobile/Desktop Parity Audit

Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “D-day” in the […]

The post How and Why to Do a Mobile/Desktop Parity Audit appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/how-and-why-to-do-a-mobiledesktop-parity-audit/