Friday, 29 September 2017

System 1 Research launches a VR testing tool for shopping

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1 […]

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