Thursday, 28 September 2017

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. From the Google and Facebook-led Coalition for Better Ads, IAB’s LEAN initiative to Adblock Plus’s dubious definition of “Acceptable Ads,” there is now a broad consensus that something must be done to combat the poor ad experiences that […]

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source http://www.onpageseochecker.com/publishers-need-a-new-definition-of-ux-from-user-experience-to-user-expectation/

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