The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a rallying cry across the industry. Last week, Google announced several measures it is taking to address concerns of media buyers using its demand-side platform, DoubleClick Bid Manager (DBM). The initiatives break down into three buckets: More […]
The post Google announces new anti-fraud initiatives for DoubleClick Bid Manager appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/google-announces-new-anti-fraud-initiatives-for-doubleclick-bid-manager/
No comments:
Post a Comment