Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
  Nov 30, 2016 by Greg Sterling
  Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
• Is in-house marketing better than using an agency?
  Nov 30, 2016 by Jacob Baadsgaard
  Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
• Google’s shift to mobile-first: mobile moments that matter
  Nov 30, 2016 by Jim Yu
  Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
• ‘Beacons are dead,’ says CEO of a retail analytics firm
  Nov 30, 2016 by Barry Levine
  The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
• Size matters: 5 tips for creating LEAN programmatic creative
  Nov 30, 2016 by Victor Wong
  Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
• Return Path buys email deliverability specialist Email Copilot
  Nov 30, 2016 by Barry Levine
  The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
• Snapchat shuts down Story Explorer feature in Live Stories
  Nov 30, 2016 by Tim Peterson
  Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.
• 10 domain name secrets to repair your online reputation
  Nov 30, 2016 by Chris Silver Smith
  If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
• Amazon: Alexa devices were best-selling products from any manufacturer
  Nov 30, 2016 by Greg Sterling
  Amazon reported that ‘millions’ of Alexa devices and Fire tablets were sold.
• Ranked conversations have arrived to the Twitter mobile experience
  Nov 29, 2016 by Tamar Weinberg
  Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.
• MarTech Conference series adds Boston event in 2017
  Nov 29, 2016 by Marketing Land
  Marketing Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

• 4 Mobile Marketing Trends to Focus on in 2017, smallbiztrends.com
• App marketing tips for this holiday season, www.mobilecommercedaily.com
• Dear Facebook Messenger: We’re in a relationship, but it’s complicated, venturebeat.com
• IAB Proposes New Guidelines for In-App Advertising, Ad Age
• Shopping via mobile popular on Black Friday, paying by mobile definitely wasn’t, www.retaildive.com
• Some Google Accounts Hit by Malicious Android Apps, www.wsj.com
• The beginner’s guide to mobile marketing terms, part II, www.tune.com
• What Google AMP Means for Every Marketer, www.cmswire.com

Other Items

Social Media

• Tumblr finally makes SSL connections the default for new blogs, TechCrunch
• 4 Proven Methods to Turn Your Social Media Followers into Raving Fans, www.searchenginepeople.com
• 6 Ways to Celebrate the Holiday Season in Your Social Media Marketing, www.toprankblog.com
• All the Best Facebook Business News from November, www.facebook.com
• Facebook fake news data from Jumpshot: It’s the biggest traffic referrer to fake and hyperpartisan news sites, qz.com
• How to Increase Content Discovery on Facebook, Instagram, and Twitter, simplymeasured.com
• How to Navigate the Social Ad Spend Solar System, blog.marketo.com
• New Look for Pinterest Business Profiles, www.adweek.com
• Publishers’ on-again, off-again affair with LinkedIn is back on again, digiday.com
• Reddit to crack down on abuse after CEO is targeted, www.reuters.com
• Social Media: The Rising Star for Your Digital Marketing Strategy, www.socialmediatoday.com
• The Importance of Social Media Across the Customer Journey, multichannelmerchant.com
• Twitter now lets mobile users make their own Moments, techcrunch.com
• Twitter says it will ban Trump if he breaks hate-speech rules, qz.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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