Return Path buys email deliverability specialist Email Copilot

For email service providers (ESP), getting the email delivered to an inbox is the central metric.

To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in deliverability, and offers a Deliverability Benchmark report.

The Copilot, founded in 2011, provides real-time monitoring, reporting, and analysis of deliverability info, presented as a “dynamic visualization.” Terms of the deal were not announced.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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