SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Five marketing automation myths busted!
  Nov 29, 2016 by Digital Marketing Depot
  A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies. This may have to do with the fact that some organizations have bought into fallacies about marketing automation.
• Google’s machine learning now writes featured snippets descriptions
  Nov 29, 2016 by Barry Schwartz
  Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web.
• Share your obsession with SEO & SEM as a team & score BIG at SMX West
  Nov 29, 2016 by Search Engine Land
  Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.
• Google’s shift to mobile-first: mobile moments that matter
  Nov 29, 2016 by Jim Yu
  Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
• Google drops the Content Keywords feature from Google Search Console
  Nov 29, 2016 by Barry Schwartz
  It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.
• Creating Google doodles that ‘Surprise & Delight’: 5 Questions with Doodler Sophie Diao
  Nov 29, 2016 by Amy Gesenhues
  Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work.
• Here’s an AdWords script to fill empty ad groups
  Nov 29, 2016 by Daniel Gilbert
  Columnist Daniel Gilbert of Brainlabs makes sure you don’t lose traffic due to missing ads.
• Google My Business tests a messaging feature to chat with your customers
  Nov 29, 2016 by Barry Schwartz
  New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results.
• Louisa May Alcott Google doodle marks 184th birthday of ‘Little Women’ author
  Nov 29, 2016 by Amy Gesenhues
  Designed by doodler Sophie Diao, the artwork pays homage to the March sisters — Beth, Jo, Amy and Meg.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Search Marketing

Searching

SEM / Paid Search

SEO

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Go to Source
Author: Amy Gesenhues

The post SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/searchcap-googles-shift-to-mobile-first-an-interview-with-a-google-doodler-more/