Marketing Day: Facebook adds gaming features, Cyber Monday reports & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 7 major mistakes that will derail your CMS project (and how to avoid them)
  Nov 29, 2016 by Digital Marketing Depot
  Moving to a new CMS is a large endeavor that requires the support and participation from many in your organization. This e-book from eZ Systems provides advice and breaks down the challenges you will inevitably face on your way to building a successful CMS project.
• PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
  Nov 29, 2016 by Pauline Jakober
  Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
• Facebook adds gaming inside Messenger, News Feed
  Nov 29, 2016 by Tim Peterson
  Facebook adds video games to the list of things that people can do without needing to leave Facebook.
• Report: Cyber-Monday was the largest e-commerce day in history
  Nov 29, 2016 by Greg Sterling
  Nearly $3.4 billion spent online according to data from Adobe.
• SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
  Nov 29, 2016 by Bryson Meunier
  Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
• Share your obsession with SEO & SEM as a team & score BIG at SMX West
  Nov 29, 2016 by Marketing Land
  Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.
• Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
  Nov 29, 2016 by John Donnelly III
  Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
• Psychology and personalization: two P’s in a pod
  Nov 29, 2016 by James Green
  Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
• 6 ways marketers try to manipulate subscribers and why we should stop
  Nov 29, 2016 by Chad White
  Don’t underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they’re misguided.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

• 7 Ironclad Reasons Snapchat Stories are Superior to Instagram Stories, smallbiztrends.com
• Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond, contently.com
• For Most Small Businesses, Social Is Top Marketing Tactic, www.emarketer.com
• Here’s How Much Engagement Holiday Retailers Are Getting in Social Media So Far, www.adweek.com
• How Does Snapchat Make Money?, mediakix.com
• How I Use Facebook Groups To Grow My Business, www.fastcompany.com
• How Instagram recruits college football teams to market Stories, digiday.com
• How much Twitter influence do the top 10 companies in the Fortune 500 hold?, blog.majestic.com
• How to Create a Social Media Content Calendar for a Year, www.socialmediaexaminer.com
• How to Use Twitter Analytics to Improve Your Marketing, www.socialmediaexaminer.com
• LinkedIn Conversions Not Reporting?, www.clixmarketing.com
• Utilizing Social Media to Empower Your Business, multichannelmerchant.com
• What to Pin in December (in the run up to Christmas and the New Year), blog.tailwindapp.com
• What’s the Value of a Hashtag? The Pros and Cons for Marketers, multichannelmerchant.com
• With its newest invention, Facebook aims to become the world’s largest charity fund-raising platform, qz.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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