Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world changing shifts that have already shaken industries to their core. And we’re just getting started.
Reserve your seat for my LIVE webinar on Tuesday, February 14, where I’ll discuss these disruptions and how marketers can leverage them to their advantage.
Taken one at a time these changes would each present a significant challenge to organizations. Taken together, the collision of disruptions; Digital Transformation, Microservices & APIs, Vertical Competition, Digital Everything and Artificial Intelligence (AI) combine into the perfect storm of technology, marketing and management.
Attend this webcast and learn how to:
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Understand how and why these disruptions are here to stay,
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Infuse marketing into your product mission through growth hacking,
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Prepare your organization for AI-powered marketing,
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Navigate new client interfaces (AR/VR, smart watches, connected TVs),
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Use APIs and microservices to supplant a “one suite fits all” approach to marketing technology.
-Scott
P.S. Download the 2016 martech landscape to get oriented to the fast evolving ecosystem that is powering the martech revolution – and sign up to receive updates and we’ll send you the updated 2017 edition before anyone else gets it!
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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Author: Scott Brinker
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