A bot for Kia Motors is the first to debut a new Super Bowl ad

Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad.

The 60 second ad — a whirlwind comic spot starring Melissa McCarthy for Kia’s new Niro crossover SUV — is now available through the company’s NiroBot on Facebook Messenger.

Kia COO and EVP Michael Sprague said in a statement that the bot milestone “reinforces the idea that our newest crossover is like nothing consumers have ever seen before,” backing the idea that the fuel-efficient Niro “sets a new standard in the market.”

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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