Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Why UX is pivotal to the future of SEO
Feb 23, 2017 by David Freeman
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. - Has machine learning created a new model for SEO ranking?
Feb 23, 2017 by Larry Kim
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. - 7 ways small retailers can compete with retail giants using Google Shopping
Feb 23, 2017 by Andreas Reiffen
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. - On a buying spree, Hootsuite adds analytics provider LiftMetrix
Feb 23, 2017 by Barry Levine
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI. - Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Feb 23, 2017 by Barry Levine
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting. - Brainshark, Highspot join their products into ‘only complete sales enablement solution’
Feb 23, 2017 by Barry Levine
While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing. - LinkedIn Ads: How to target your ideal prospect, every time
Feb 23, 2017 by AJ Wilcox
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. - Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Feb 23, 2017 by Tim Peterson
Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers. - 5 tips for sending an email blast without getting blacklisted
Feb 23, 2017 by Scott Heimes
Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid the dreaded blacklist. - Facebook, Google the global app-install leaders, but Twitter wins for retention
Feb 23, 2017 by Greg Sterling
Apple Search Ads also delivered high user retention for non-gaming apps. - Survey: Snapchat is a fleeting hobby, and ads don’t stick
Feb 23, 2017 by Tamar Weinberg
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad. - What distinguishes conversion optimization from good design?
Feb 23, 2017 by Brian Massey
Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices. - All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
Feb 22, 2017 by Digital Marketing Depot
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-machine-learning-facebook-ad-news-a-report-on-snapchat-usage/
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