Adjust declares it is now entering Measurement 2.0 for mobile analytics

Mobile analytics firm Adjust has now entered its next stage of life.

The company, founded in 2012 to track user installs of mobile apps for advertisers and developers, recently saw that the mobile analytics landscape had significantly changed.

So, it decided to migrate from what it calls Attribution 1.0 to a new Measurement 2.0. And it is launching some new products to take advantage of the new environment.

Product manager Simon Kendall told me that there are three main conditions that have changed since the company’s creation.

[Read the full article on MarTech Today.]

---

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Go to Source
Author: Barry Levine

The post Adjust declares it is now entering Measurement 2.0 for mobile analytics appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/adjust-declares-it-is-now-entering-measurement-2-0-for-mobile-analytics/