AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data

For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets.

For AOL, Area 51 is the name of an incubator where selected employees and recent college graduates create new tech, with six months of funding and access to AOL resources. The incubator has now announced its first prototype: a Slack-integrated chat bot that allows marketers to employ natural language for querying data in the AOL ad tech platform.

Called Avery.ai and developed by AOL entrepreneur and researcher Davood Shamsi, the prototype is now being handed off to AOL’s business units, in the hopes that it can be turned into a product.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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