Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables

Google launched a new search feature today, serving up fun facts atop search results for animals, plants, fruits and vegetable queries that include the words “fun facts.”

From the Google Search Blog:

Starting today on Google Search, you can find fun facts about living creatures from around the world, making you the most interesting person at the dinner party or the reigning champ at trivia…Ask for a fun fact about something (think plants, animals, fruits and veggies), and ta-da! A trivia tidbit is delivered right at the top of your search results.

Google provided the following mobile search for ‘hippo fun facts’ to show how the fun facts are listed:

For some queries, Google says there are multiple facts that will be displayed as the search result page is refreshed.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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