Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

From the AdEspresso website

Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool Espresso — and the launch of the Espresso-based Hootsuite Ads.

The newest Hootsuite Ads, Senior Director of Business and Corporate Development Richard Hungerford told me, replaces a “lighter” ad management tool in the platform, and provides for the first time on-platform management of Facebook and Instagram ads.

Most of the social media management platform’s ad capability had previously been offered through integrations with six partner companies, he said, one of which had been AdEspresso.

[Read the full article on MarTech Today.]

---

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Go to Source
Author: Barry Levine

The post Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/hootsuite-buys-adespresso-adds-onboard-facebookinstagram-ad-management/