Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Refreshing competitive search strategies in 2017
Feb 2, 2017 by Thomas Stern
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. - The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
Feb 2, 2017 by Christi Olson
Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device. - Amazon launches an Alexa hub to help marketers create voice skills
Feb 2, 2017 by Matt McGee
New resource targets brands and agencies that want a presence in the Alexa ecosystem. - Back to the future with the Engagement Economy
Feb 2, 2017 by Chandar Pattabhiram
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers. - Google Data Studio removes 5 free reports limitation
Feb 2, 2017 by Ginny Marvin
Create and share as many free reports as you’d like. - Super Bowl LI advertisers: Here are the brands gearing up for game day
Feb 2, 2017 by Amy Gesenhues
New updates to the list include spots from Bud Light, Audi, Buick and Nintendo. - 2017: The age of social satellites
Feb 2, 2017 by Blaise Lucey
As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it’s time to think about creating modular pieces of content that orbit your central piece of content. - A bot for Kia Motors is the first to debut a new Super Bowl ad
Feb 2, 2017 by Barry Levine
The ad, promoting the eco-angles of Kia’s new Niro crossover SUV, stars Melissa McCarthy on a mission to save the planet. - Three paid social features you need to try in 2017
Feb 2, 2017 by Brad O’Brien
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. - Instagram won’t fix Facebook’s ad load dilemma yet, but video might
Feb 1, 2017 by Tim Peterson
Facebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts? - You have 50,000+ email subscribers… now what?
Feb 1, 2017 by Digital Marketing Depot
If you have 50K+ email subscribers — and you are not monetizing your list — you are leaving money on the table. This white paper from AdStation covers several effective methods for generating revenue with your email list, including the five essential ingredients that your subscribers will actually appreciate. - Facebook’s Q4 2016 earnings report in 7 charts
Feb 1, 2017 by Tim Peterson
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
- 10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared, Simply Measured
- Content Marketing Agency Trends and Challenges, MarketingProfs
- Creative Frameworks that Build Content Marketing Success, Copyblogger
- Day Four: How to Publish, Promote, and Propagate Your Article, Problogger
- Intimacy, tech and robot wars: Content marketing in 2017, Branded3
- Native Content Yields Big Return For Big Publishers, AdAge
- Take Complete Charge of Your Content, Duct Tape Marketing
- What Are Your Top B2B Content Marketing Objectives?, KoMarketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Reputation Management
Social Media
- 2017 Guide to Facebook Ad Types, 3Q Digital
- 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership and Profits (Part 1), Amy Porterfield
- And the Most-Liked Instagram Photo Ever Is …, AdAge
- As Facebook Turns 13, It’s Celebrating The Power Of Facebook Groups To Do Good, Fast Company
- European Publishers Discover New Audiences Through Instant Articles, Facebook Media
- Facebook’s new “Discover People” feature wants to help you make friends, TechCrunch
- Turning Your Social Media Connections into Clients, CompuKol Connection
- Twitter Is Gearing Up for Super Sunday With Emojis, Periscope Hearts, Moments, Adweek
- What to Pin to Pinterest In February, Tailwind Blog
- What You Can Learn from Dolce & Gabbana’s 5 Instagram Comment Types, Simply Measured
- Why brands should be making more use of Pinterest, Econsultancy
Video
- 36 percent of publishers are wading into VR and AR, Digiday
- Brands Can Use Animated GIFs in Facebook Video Ads, Adweek
- Buyers see potential in Facebook’s TV push, Digiday
- Facebook’s Friends Day Videos Are Back (Messenger GIFs, Too), Adweek
- How to Create Social Media Marketing Videos Without Appearing On Camera, Social Media Examiner
- How to Use Video Content to Accelerate Engagement, Convince and Convert
- Video and Social Media Marketing Trends in 2017, MarketingProfs
- When it comes to video, more publishers are betting on mobile web versus apps, Digiday
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Amazon Alexa, Google Data Studio & Super Bowl LI ads appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-amazon-alexa-google-data-studio-super-bowl-li-ads/
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