Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
Feb 14, 2017 by Digital Marketing Depot
“Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this report will help you decide whether you need to. - Facebook turns sound on by default in videos, debuts TV apps
Feb 14, 2017 by Tim Peterson
By playing videos with the sound on and on people’s TVs, Facebook is upping its push to become a destination for video viewers and video ad dollars. - 7 tips for small manufacturers thinking about using AdWords
Feb 14, 2017 by Dianna Huff
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. - Why machine learning is critical to multi-touch attribution
Feb 14, 2017 by Alison Lohse
Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. - ‘Things to do near me’ SEO
Feb 14, 2017 by Andrew Shotland
Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries. - 179 reasons to attend MarTech San Francisco – rates increase next week!
Feb 14, 2017 by Marketing Land
Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! - Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
Feb 14, 2017 by Greg Sterling
But e-commerce totals are much smaller than digital-influenced in-store sales. - Publishers Clearing House attributes 26 percent revenue lift to header bidding
Feb 14, 2017 by Barry Levine
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. - 4 ways to grow your return on personalization
Feb 14, 2017 by Jim Dicso
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships. - Ready for GDPR? This white paper points you in the right direction
Feb 14, 2017 by Barry Levine
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year. - How ads on Google for its own products can impact the prices other advertisers pay
Feb 14, 2017 by Ginny Marvin
Just as on a retail shelf, there are only so many spots available on a search result. - 2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
Feb 14, 2017 by Matt McGee
We’ve chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game. - Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics
Feb 14, 2017 by Tim Peterson
In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories, and 88 percent of those viewers watched the whole thing. - Build Your Ultimate Martech Stack
Feb 13, 2017 by Digital Marketing Depot
It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and operations, Linda West, as they discuss the stack-building challenges facing marketers.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Reputation Management
Social Media
- 41% Put Hashtags at the End of a Post, Search Engine Journal
- 7 Monthly Facebook Advertising Checks to Monitor Account Health, 3Q Digital
- Facebook is launching an app for Apple TV and Amazon Fire TV, Recode
- Facebook is still figuring out how to tackle fake news, TechCrunch
- Facebook Is Testing a Feature That Opens Posts in Pop-Up Windows After Comments, Adweek
- How Social Media Will Change By 2020: An Informed Hypothesis on the Future of Social, Social Media Explorer
- How Successful Marketers Use Social Proof to Drive Growth, CMS Wire
- Instagram Contest Ideas That Will Grow Your Followers 70% Faster, Tailwind Blog
- Instagram Takeover: How to Host a Takeover in 6 Easy Steps, The Buffer Blog
- Keep Social Creative Fresh with These 3 Tips, The AdStage Blog
- Marketing Your Product With Photos On Instagram, David Meerman Scott
- Most Snapchat users skip the ads and don’t follow news sites like the New York Times, the Mail, or CNN, a survey shows, Quartz
- Snapchat study shows brands are getting a free ride, if you can find them, VentureBeat
- Snapchat Users Are Very Likely to Watch a Brand’s Entire Story, Report Shows, Adweek
- Twitter quickly kills a poorly thought out anti-abuse measure, TechCrunch
- Ways to Use Instagram Live for Your Small Business, Small Biz Trends
Video
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Facebook turns up the noise, 2017 Hashtag Bowl winners & more appeared first on On Page SEO Checker.
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