Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Will my organic rankings suffer if I don’t have a blog?
Feb 22, 2017 by Stephanie LeVonne
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility. - Hyperlocal marketing will soar in 2017: 5 tips to stay on top
Feb 22, 2017 by Jim Yu
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. - Skyhook announces ‘next-gen geofencing’ based on global WiFi database
Feb 22, 2017 by Greg Sterling
The company says it has developed a more accurate methodology for store visitation measurement. - 3 ways artificial intelligence is transforming B2B marketing
Feb 22, 2017 by Peter Isaacson
It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes. - Case study: Location data outperforms online signals as e-commerce targeting tool
Feb 22, 2017 by Greg Sterling
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. - How to keep your app users from dumping you
Feb 22, 2017 by Josh Todd
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more. - Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
Feb 22, 2017 by Tim Peterson
Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. - Instagram’s carousel format can now include more posts, be used outside of ads
Feb 22, 2017 by Tim Peterson
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos. - Beyond the ad: How to incorporate purposeful mission into brand practices
Feb 22, 2017 by Megan Hannay
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices. - Dovetale launches tool for automatically finding influencers through photo-matching
Feb 22, 2017 by Barry Levine
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images. - Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge
Feb 22, 2017 by Barry Levine
The customer engagement platform’s new help solution uses its intelligence to provide context and save time.
Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
- 20 Creative Ways to Use Social Media for Storytelling, The Buffer Blog
- 3 Tips for Creating a Social Strategy Fueled by User-Generated Content, Adweek
- Facebook Automatic Placements: Considerations before Testing, 3Q Digital
- Facebook in talks to live stream one MLB game per week – sources, Reuters
- Facebook’s next hardware play? Instagram Spectacles, VentureBeat
- How to Use Hashtags on Instagram, Tailwind Blog
- Look Who Else Is Following Snapchat, eMarketer
- Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand, Adweek
- Social Media Influencers: Who They Are & What They Do, MarketingProfs
- The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe, Sprout Social
- Why Business Is About to Boom for Social Media Agencies, Convince and Convert
- Will Snapchat suffer from WhatsApp’s new “Status” feature?, Econsultancy
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Author: Amy Gesenhues
The post Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news appeared first on On Page SEO Checker.
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