Marketing Day: Shopping with Google Home, keyword analysis & Verizon-Yahoo deal

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Now you can shop with Google Home — just like on Amazon Echo
  Feb 16, 2017 by Greg Sterling
  Shopping and delivery services become a new front in the battle of the virtual assistants.
• From viewable to verified: Here comes the next phase of audience-based buying
  Feb 16, 2017 by Erik Matlick
  Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.
• Three things marketers must do to keep CX real
  Feb 16, 2017 by Brent Sleeper
  Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.
• Keyword SWOT analysis: Finding your content opportunities
  Feb 16, 2017 by Casie Gillette
  Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.
• Cortana introduces ‘suggested reminders’ based on email content
  Feb 16, 2017 by Greg Sterling
  Useful feature will automatically remind of users time-sensitive events.
• AdParlor launches Intelligence Tags to better assess social ads’ performance
  Feb 16, 2017 by Barry Levine
  Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.
• Adjust declares it is now entering Measurement 2.0 for mobile analytics
  Feb 16, 2017 by Barry Levine
  Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.
• 2017 is here: Don’t dawdle. Double down on social media ads now
  Feb 16, 2017 by Wayne St. Amand
  Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017.
• CMO audit series Part 1: Customer journey — the greatest strategic need
  Feb 16, 2017 by Scott Rayden
  In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand’s marketing growth.
• Verizon-Yahoo deal closing said to be close after $250 million price discount
  Feb 16, 2017 by Greg Sterling
  Massive hacking revelations prompted the renegotiation by Verizon.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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