SearchCap: Google algorithm update, Super Bowl search ads & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Unconfirmed Google algorithm update may be better at discounting links and spam
  Feb 3, 2017 by Barry Schwartz

  Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories.

• Report: Releasing Super Bowl ads early jump-starts lifts in brand search
  Feb 3, 2017 by Ginny Marvin

  Quantcast data shows impact of releasing ads and teasers online before the big game.

• When should advertisers consider pausing Google Local Inventory Ads?
  Feb 3, 2017 by Andy Taylor

  Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.

• The future of paid voice search and monetizing the map
  Feb 3, 2017 by Brian Smith

  Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.

• Google adds a new carousel to let you expand the search results
  Feb 3, 2017 by Barry Schwartz

  Google has added a new method for expanding your search results with a carousel across the top.

• Search in Pics: Google & Sergey Brin protests, an Asian conical hat room & Google Somalia store
  Feb 3, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Sergey Brin protesting at San Francisco airport: Source: Twitter Googlers protest at the GooglePlex: Source: […]

• 5 Disruptions Reshaping Marketing As We Know It
  Feb 2, 2017 by Digital Marketing Depot

  Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

SEO

SEM / Paid Search

Search Marketing

About The Author

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Author: Barry Schwartz

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