Aprimo adds digital asset management with ADAM acquisition

In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from data analytics/warehouse provider Teradata.

This week, Aprimo takes another step, announcing it has purchased leading digital asset management (DAM) firm ADAM Software. Deal terms were not made public.

Although Aprimo had previously listed an asset library among its capabilities, CEO John Stammen told me that the new acquisition will enable the platform to offer management of any kind of digital visual asset.

[Read the full article on MarTech Today.]

---

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Go to Source
Author: Barry Levine

The post Aprimo adds digital asset management with ADAM acquisition appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/aprimo-adds-digital-asset-management-with-adam-acquisition/