MediaBrix – now Receptiv – adds programmatic video marketplace and DMP

A Receptiv in-app ad, where a user “unlocks” a message and then gets rewarded (after returning to the app)

Mobile marketer MediaBrix is undergoing a transformation this week.

It’s now called Receptiv, a name that CEO Ari Brandt says reflects his company’s mission to provide in-app ads that are better received because they are delivered at the right moment.

It is also launching three new offerings.

First, there’s a Video Marketplace, which programmatically delivers the kind of moment-oriented interactive mobile ads that previously had been delivered through an automated managed service.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Author: Barry Levine

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