This week in search, we covered how Google practically just confirmed the Fred update at SMX. Google explained that those Phantom updates are basically core algorithm updates. Google’s mobile first index is still in the works and won’t launch until the results are quality neutral said Gary Illyes. Google’s top stories algorithm is algorithmic, not a manual inclusion thing. Google responded to the allegations that a former Googler is spamming them. Google AdWords expanded what “close variants” are, which upset many advertisers. Google added in controls for advertisers to control where there ads are showing. Even after that, AT&T, Verizon and others dropped their ads from Google. Google is testing larger product listing ads. Google My Business has automated the ownership conflict process. Google Local is showing reviews with emojis. Google Local listings also show top ten X with the Guardian logo and others. Google mobile search has aded tappable shortcuts. Google says hacked sites are up 32% year over year. Google had their annual Google Dance and it was awesome. That was this past week in search at the Search Engine Roundtable.
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Author: barry@rustybrick.com (Barry Schwartz)
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