SearchCap: Google Home integration, AdWords local extensions & PageRank

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
  Mar 16, 2017 by Danny Sullivan

  Appears to be the first-ever commercialization of Google’s home assistant product.

• Google launches location extension display ads for local businesses
  Mar 16, 2017 by Ginny Marvin

  Some other display ads may be converted automatically to the new format when users are nearby.

• Mapping keywords to the buyer journey in SEO
  Mar 16, 2017 by Janet Driscoll Miller

  Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.

• Easy visualizations of PageRank and Page Groups with Gephi
  Mar 16, 2017 by Patrick Stox

  Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.

• Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
  Mar 15, 2017 by Digital Marketing Depot

  Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and […]

• Master modern marketing technology leadership over 3 intense days
  Mar 15, 2017 by Scott Brinker

  We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

About The Author

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Author: Barry Schwartz

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