This new AI-powered social marketing tool can predict engagement or write the post for you

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the post.

Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is rebranding under the new name, as it unveils a beta of its new intelligent social marketing app for Web and Android, called Pi.

Pi tracks social trends and a user’s history of social posts to predict engagement (e.g., likes and shares), recommend content, learn what works, and even generate posts.

The company said it constructs a deep neural network for each user’s social media feed to build custom models of engagement prediction. The engagement is predicted as 0 to 10, with 0 showing little engagement, 5 a typical amount and 10 a boost. Reddy told me that Pi can accurately predict 85 percent of the time whether engagement will be less, typical or boosted, with an 80 confidence threshold.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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