Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Initial Interest Confusion rears its ugly head once more in trademark infringement case
  May 30, 2017 by Chris Silver Smith
  Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
• Martech vendor investment forecast: Sunny with just a few ‘clouds’
  May 30, 2017 by Scott Vaughan
  Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.
• Stop calling ‘ad tech’ advertising
  May 30, 2017 by Daniel Meehan
  Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.
• Top 10 agency must-haves for marketing automation
  May 30, 2017 by Digital Marketing Depot
  You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support?
• For emerging ad exchange NYIAX, it’s back to the future
  May 30, 2017 by Barry Levine
  Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.
• PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
  May 30, 2017 by Greg Sterling
  Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
• The calm before the storm: Why media channels die quickly
  May 30, 2017 by David Rodnitzky
  Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.
• 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
  May 30, 2017 by Mike Sands
  Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
• Is your creative agency killing your campaign?
  May 29, 2017 by Geoff Gurevich
  If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

• 9 Epic Resources for Students of Brand Storytelling, Social Media Explorer
• How to Create Evergreen Content Perfect for Your Brand, Small Biz Trends
• How to Crush Content Planning and Promotion with One Powerful Tool, ProBlogger
• How to Curate Content in 4 Simple Steps, Constant Contact Blog
• Leveraging Your Content Over and Over Again, Compukol
• Sponsored Influencer Content: What You Need To Know, MediaKix
• The 3 Behaviors Driving the Most Creative Content Marketers, Content Marketing Institute
• The Enduring Power of Content in Marketing, Duct Tape Marketing
• Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content, Crazy Egg
• Why Marketers Abandon Their Content Strategies Too Soon, Contently
• Your Content Marketing Won’t Work Without This, Copyblogger

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

• ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues, Digiday
• 21 Social Media Management Tips For Winning Social Media Managers, DrumUp Blog
• 6 Critical Social Strategy Mistakes to Avoid, Adweek
• A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement, The Buffer Blog
• Avoiding 3 Common Mistakes in B2B Social Media Marketing, MarketingSherpa Blog
• Boost Your Traffic From Social Media With These Tips, Authority Labs
• Facebook has a government-size censorship responsibility without the structure to handle it, Quartz
• Is Facebook Rolling Out a Messenger Chat Bot for Page Administrators?, Adweek
• Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps, Top Rank Marketing Blog
• Report: 2017 State of Social Media Marketing, Top Rank Marketing Blog
• Snapchat Gets Outside Help to Strengthen Brand Safety, AdAge
• Twitter adds Direct Message request review feature, TechCrunch
• Twitter to Livestream Five BBC Specials as U.K. General Election Approaches, Adweek
• Understanding Facebook’s Place as a Small Business Marketing Vehicle, Street Fight
• Visual Content and Social Media Marketing, Social Media Examiner

Video

---

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Go to Source
Author: Amy Gesenhues

The post Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/marketing-day-martech-vendor-investment-forecast-ad-exchange-nyiax-more/