Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• YouTube SEO: How to find the best traffic-generating keywords
  May 31, 2017 by Sherry Bonelli
  Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
• 7 great reasons to attend SMX Advanced in 2 weeks
  May 31, 2017 by Marketing Land
  Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop.
• How to track conversions like a pro
  May 31, 2017 by Ryan Shelley
  Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
• 3 ways to ensure your marketing technology stacks up
  May 31, 2017 by Jim Yu
  Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
• Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
  May 31, 2017 by Greg Sterling
  Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
• AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
  May 31, 2017 by Barry Levine
  The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
• City Furniture taps Apple, IBM for in-store apps to improve the sales experience
  May 31, 2017 by Greg Sterling
  Use of the apps has increased average order value by 5 percent.
• Demand generation’s next frontier: 3 ways to tap into social to get more leads
  May 31, 2017 by Will McInnes
  Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
• Vimeo launches new tools aimed at making video platform more appealing to marketers
  May 31, 2017 by Amy Gesenhues
  Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
• Where is the best place to post your content?
  May 31, 2017 by Rachel Lindteigen
  So you have a great piece of content. What’s next? Columnist Rachel Lindteigen explains why you need to think about your program’s goals before you decide where to post your content.
• Former Android boss launches devices to compete with Google Pixel and Google Home
  May 31, 2017 by Greg Sterling
  Andy Rubin wants to create devices that are simple, durable and elegant.
• Yandex opens its content recommendations platform to all publishers
  May 31, 2017 by Matt McGee
  Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

• Add Depth to Your Reporting on Facebook and Instagram, Socialbakers
• Boosting Social Media Marketing Using Content Automation, The AdStage Blog
• How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments, Adweek
• Instagram Rolled Out Stickers and a Rainbow Brush Tool for LGBTQ Pride Month 2017, Adweek
• Launching Instagram Placement for Click to Messenger Ads, Facebook for Business
• The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure, Social Media Examiner
• The One Instagram Hashtag Strategy That Works for Anyone, Tailwind Blog
• The Rules of Social Media Marketing Success: Value and Listening, CMS Wire
• Twitter Just Added a Requests Folder for DMs From Unfollowed Users, Adweek
• What Is In A Social Media Marketing Plan, Search Engine People

Video

---

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Go to Source
Author: Amy Gesenhues

The post Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/marketing-day-youtube-seo-how-to-track-conversions-an-ad-blocking-report/