New AdWords Experience Rolling Out by End of the Year by @MattGSouthern

A new AdWords experience is expected to be rolled out to all advertisers by the end of the year.

In fact, you may already have it, as it has been made available to millions of AdWords accounts. If you don’t have it yet, you’ll have to wait patiently until the end of the year I’m afraid.

If you really can wait to get access to the new AdWords experience, you can check out out the new landing page where you can let Google know you’re interested in testing out the new experience.

“The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.”

Google previewed a few of the highlights of the new AdWords experience. Here is a look at a some of the new screens you’ll be looking at on a routine basis.

Campaign creation

Performance estimates

Landing page report

Google notes that there has been a 20% increase in page speed for landing pages built through the new AdWords experience. For more information about how to speed up your landing pages, please see our coverage of AMP for Ads.

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Author: Matt Southern

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