Marketing Day: Social media automation, modern commerce & Facebook video ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• A winning process yields winning results: Conversion optimization tips from SMX Advanced
  Jul 3, 2017 by Brendan McGonigle
  Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
• Imagining the possibilities of marketing and artificial intelligence
  Jul 3, 2017 by Rob Rasko
  Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
• Social media automation: Oxymoron or godsend?
  Jul 3, 2017 by Seth Price
  When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.
• What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
  Jul 3, 2017 by Brian Solis
  Today’s retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
• How to inject urgency into your product pages
  Jul 3, 2017 by Ben Jacobson
  Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
• AppsFlyer makes its attribution data more transparent
  Jul 3, 2017 by Barry Levine
  This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.
• How video ad quality affects campaign performance on Facebook
  Jul 3, 2017 by Aden Andrus
  How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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