At Amazon.com, Black Friday began today

Your calendar says it’s Tuesday, November 1st. Nevermind that. As far as Amazon.com is concerned, Black Friday starts today.

Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five minutes between now and December 22nd. Amazon has also curated hundreds of products into holiday gift guides that cover electronics, home, handcrafted items and more.

Meanwhile, Amazon is offering its Prime members a number of bonuses this holiday season, including:

• 30-minute early access to “thousands of Lightning Deals”
• an extra 20 percent discount on pre-order and new release video games
• expanded voice shopping, plus “hundreds of exclusive deals” for voice shoppers via the Amazon device family (Echo, Dot, etc.)

So what’s gonna happen when it’s really Black Friday — i.e., November 25th? Amazon is promising special Black Friday discounts that entire week, and then an entire of week of Cyber Monday deals the week after.

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About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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