Carousels of Google Shopping ads spotted on YouTube

Google began integrating Shopping Campaign ads into YouTube a couple in May 2015 — first for brands and retailers to show their own ads alongside their videos with TrueView for Shopping, and then opening up to all advertisers as part of the Search Partners network with Shopping Ads on YouTube nearly a year ago. Now, it appears Google is testing a traditional carousel format for Shopping Ads on YouTube.

Rather than showing a couple of ads along the right-hand side of a video on desktop, a scroll-able carousel shows four ads below a video at any one time. The format was spotted by the team at s360 in Denmark on Monday. Below are screenshots showing relevant shopping ads below a Bruce Springsteen video and another showing ads for cleats below a soccer cleat product review video.

Click to enlarge.

Click to enlarge.

The s360 team says the ads are not showing for all users in Denmark, and I have been unable to replicate these results in the US. The test appears to be on desktop only at this point. This type of format makes sense, though, and I’d expect to see the test expand. In May, Google officially rolled out product listing ads in image search results.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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