Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Pinterest queues up autoplay video ads for new Explore tab
Nov 15, 2016 by Tim Peterson
American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads. - Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Nov 15, 2016 by Joy Hawkins
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack. - Google posts its new policy against fake news & ‘misrepresentative’ sites
Nov 15, 2016 by Ginny Marvin
AdSense publishers will no longer be allowed to place ad units on misleading content. - 70% of consumers will leave a review for a business when asked
Nov 15, 2016 by Sherry Bonelli
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey. - A six-pack of predictions for martech
Nov 15, 2016 by Lewis Gersh
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech. - WeatherBug bought by xAd to enable location-based predictive marketing
Nov 15, 2016 by Greg Sterling
WeatherBug brings 20 million new users that the company will see several times a day. - Oracle unveils data and content updates for its Marketing Cloud
Nov 15, 2016 by Barry Levine
The new tools: the Content Portal, Program Canvas, and Responsive Content Editor. - Selling your agency, a how-to guide, Part 4: Making the deal happen
Nov 15, 2016 by David Rodnitzky
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers. - Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets
Nov 15, 2016 by Tim Peterson
People will be able to block tweets containing certain keywords, hashtags, phrases and emojis from appearing in their notifications tab. - 7 omnichannel marketing tips to attract holiday shoppers
Nov 15, 2016 by Jim Yu
With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers. - Report: Apple working on augmented reality glasses for potential 2018 release
Nov 15, 2016 by Greg Sterling
Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality. - Newly updated – Marketing Land’s “Content Marketing Tools: A Marketer’s Guide”
Nov 14, 2016 by Digital Marketing Depot
Managing the volume of marketing content that needs to be created, distributed, analyzed and managed has become complicated, time-consuming and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
- 25 E-commerce Experts Share Their Best Tips for Driving Repeat Sales Online, blog.kissmetrics.com
- 3 Black Friday tips to improve your #GivingTuesday, myemma.com
- 4 Ways E-Retailers Can Stand Out This Holiday Season, multichannelmerchant.com
- Amazon files its first-ever lawsuits against alleged sellers of counterfeit goods, www.geekwire.com
- E-commerce accelerates in October, the runup to the key holiday season, www.internetretailer.com
- Election, Ecommerce Impact Holiday Shopping Predictions for 2016, smallbiztrends.com
- How to Add Value This Holiday Season Without Offering a Discount, blogs.constantcontact.com
- How to Avoid Getting “Amazoned” This Holiday Season, multichannelmerchant.com
- Jet’s New Holiday Calculator Tells You How Much To Spend On Friends And Family, www.fastcocreate.com
- Sell More This Holiday Season: A Note to eCommerce Marketers, simplymeasured.com
- Will Virtual Assistants Assist Consumers This Holiday Season?, www.emarketer.com
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 10 Inventive Ways to Get Instagram Comments, blog.tailwindapp.com
- 3 Social Media Marketing Mistakes You Might Be Making, blog.marketo.com
- 3 Ways to Acquire Customers on Social Media, www.practicalecommerce.com
- 5 Interesting Insights from Buffer’s The State of Social 2016 Report, www.toprankblog.com
- 5 Keys to Being Successful on Instagram, www.searchenginejournal.com
- 5 Ways to Persuade Via Social Media, www.socialmediaexaminer.com
- 6 Visual Tools to Improve Your Social Media Content, www.socialmediaexaminer.com
- An easier way to manage interactions across Facebook, Instagram and Messenger, www.facebook.com
- Dark Social – The Marketer’s Guide, www.portent.com
- Dominate Your Competitors This Holiday Season With An Unforgettable Social Media Campaign, company-enterprise.myshopify.com
- Facebook Tests Streamlined Status Update Composer for Pages, www.adweek.com
- Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad, www.adweek.com
- Finding the Best Facebook Ad Placements for Your Goals, metrictheory.com
- Holiday Marketing Campaigns: ‘Tis the Season for Pinterest, www.marketingprofs.com
- How to Know if Your Social Media is Working: Analyzing and Maximizing Impact, blog.bufferapp.com
- How to Master Your Facebook Content Before 2016’s Over, www.newswhip.com
- Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters, www.adweek.com
- Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows, www.adweek.com
- What Is Musical.ly? A Quick Resource Guide For Marketers, mediakix.com
Video
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Author: Amy Gesenhues
The post Marketing Day: Pinterest Explore tab, Google fights fake news & Twitter’s new anti-harassment tools appeared first on On Page SEO Checker.
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