Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Snapchat copies two of Instagram’s features, adds World Lenses
Nov 8, 2016 by Tim Peterson
Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you. - Gartner Digital Marketing and Advertising Hype Cycle 2016
Nov 8, 2016 by Digital Marketing Depot
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? - Why is free money that can be used on local search marketing being left on the table?
Nov 8, 2016 by Wesley Young
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. - How social ads’ location targeting can side-step electioneering laws
Nov 8, 2016 by Tim Peterson
Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places’ no-signs zones. - Ads in Facebook Messenger are officially here
Nov 8, 2016 by Tim Peterson
Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people. - Holiday optimization tips for remaining competitive in the SERP
Nov 8, 2016 by Lydia Jorden
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. - Google introduces Android Auto ‘phone-screen experience’ to expand market
Nov 8, 2016 by Greg Sterling
Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays. - 10 ways to “science the s**t” out of marketing
Nov 8, 2016 by David Booth
You’ve got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition. - IBM buys Fluid’s Expert Personal Shopper for Watson
Nov 8, 2016 by Barry Levine
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services. - The FTC isn’t going to save influencer marketing from itself, but the industry could
Nov 8, 2016 by Chuck Moran
Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing. - The insider’s guide to choosing a programmatic buying platform
Nov 8, 2016 by Brad Bender
Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform. - Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Nov 7, 2016 by Greg Sterling
Number of indoor and proximity-based sensors grew by 42 percent sequentially, according to Q3 Unacast Proxbook.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 10 Social Media Tactics for B2B Marketers, www.cmswire.com
- 5 Changes on Instagram That Social Media Marketers Must Know About, www.socialbakers.com
- 7 Awesome Hacks to Promote Your Social Media Posts, www.convinceandconvert.com
- Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy, blog.bufferapp.com
- Are Your Social Listening Insights Actually Valid?, www.socialmediaexplorer.com
- Facebook speeds up its data center network with the launch of its Backpack switch platform, techcrunch.com
- Facebook takes on LinkedIn with new job opening features, www.reuters.com
- Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers, www.emarketer.com
- Facebook-WhatsApp data sharing now on pause in UK at regulator’s request, techcrunch.com
- How Many Hashtags Should You Use in a Tweet? A New Study Reveals This and More, smallbiztrends.com
- How To Get Traffic From Instagram: The Complete Guide, blog.tailwindapp.com
- Instagram’s Ad Business Is on a Rapid Trajectory, www.emarketer.com
- Is Social Media the New TV for Brands?, simplymeasured.com
- Marketing Using Twitter Moments, www.searchenginejournal.com
- Pinterest Revamps Inbox, www.adweek.com
- Shining light on Facebook’s AI strategy, techcrunch.com
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Author: Amy Gesenhues
The post Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more appeared first on On Page SEO Checker.
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