Marketing Day: Twitter stripping ads on iOS, Facebook takes ad network to TV & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• A successful SEO program starts with the right budget
  Nov 4, 2016 by Digital Marketing Depot
  In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.
• SEE: How Twitter is stripping ads & engagement options off publisher content
  Nov 4, 2016 by Danny Sullivan
  The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.
• Facebook will try selling ads on TV screens next week
  Nov 4, 2016 by Tim Peterson
  Facebook’s ad network’s expansion to digital TV is a minor test with major implications.
• Authentic storytelling: 5 rules for the new frontier of marketing
  Nov 4, 2016 by Peter Minnium
  Contributor Peter Minnium explains why brands need to market with authenticity to win consumers’ trust and outlines five steps to help you craft and curate more authentic stories.
• Urban Airship now sends its notifications to any device, not just smartphones or tablets
  Nov 4, 2016 by Barry Levine
  The updated mobile marketing platform can create and transmit actionable messages to connected TVs or cars, smart appliances, point-of-sale displays, or intelligent agents.
• 3 techniques to boost holiday CLV with advanced segmentation
  Nov 4, 2016 by Jordan Elkind
  The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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