SearchCap: Google Search Console updates, paid search bids & conversion rates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Google Search Console is undergoing infrastructure updates
  Nov 10, 2016 by Barry Schwartz

  Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.

• Boost your conversion rate by 45% today… no, really!
  Nov 10, 2016 by Jacob Baadsgaard

  Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

• Coaxing smarter paid search bidding decisions out of sparse conversion data
  Nov 10, 2016 by Mark Ballard

  Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

• Choosing the right local marketing automation software for your business
  Nov 9, 2016 by Digital Marketing Depot

  Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Searching

SEO

SEM / Paid Search

About The Author

Go to Source
Author: Barry Schwartz

The post SearchCap: Google Search Console updates, paid search bids & conversion rates appeared first on On Page SEO Checker.

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