Startup Wizer releases AI-based marketing survey platform

Israeli startup Wizer — backed by market researcher Nielsen’s incubator in that country — is launching a new artificial intelligence-powered survey platform.

The platform parses various business reports and other sources to assemble background information in specific industry verticals, like ready meals or food/beverages. Currently, the focus is on consumer packaged goods (CPG) and retailers, although new categories can be built.

Marketers define goals, and then answer a series of questions. The platform pulls appropriate questions from hundreds pre-written by human researchers, and the questions are auto-assembled, without any writing by the marketer, into an online questionnaire of 25–30 questions. The platform learns about a specific business from the questionnaire’s results and feedback from the business.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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