Urban Airship now sends its notifications to any device, not just smartphones or tablets

Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users.

But this week, the Portland, Oregon-based company is branching out and offering messaging to any platform. And those messages can generate actions as well as deliver information.

This omni-messaging is handled by a new service, called Open Channels. Using this service, a marketer employs the platform to compose the messaging, create a link, segment users, set up A/B testing, or set up and utilize a user profile.

Whereas before it sent messages to the mobile web, apps, message centers, mobile wallets, or locked screens, now it can send messaging to connected TVs, Internet of Things smart appliances, email, intelligent agents like Amazon’s Alexa, point-of-sale displays, chatbots, or any other platform.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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