DataSift offers first analysis at scale of how LinkedIn’s members engage with content

Graphic from DataSift

As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers.

To help reach these audiences, data intelligence firm DataSift announced this week a new service that analyzes the topics and kinds of content that most interest specific job holders among LinkedIn’s 467 million members.

This new LinkedIn Engagement Insights, DataSift says, is the first such offering at scale. It utilizes DataSift’s Pylon social analytics platform to deliver insights for finding audiences, boosting a brand or improving content for ad planning and content marketing. DataSift says it is the only strategic data provider for LinkedIn, and this is its first partnership with the social network.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Author: Barry Levine

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