Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google AMP carousels are multiplying!
  Jan 23, 2017 by Barb Palser
  Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
• 5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
  Jan 23, 2017 by Amy Gesenhues
  As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
• Are you writing too much content?
  Jan 23, 2017 by Jacob Baadsgaard
  Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for.
• Amplero enlists machine learning to leverage influencer marketing
  Jan 23, 2017 by Barry Levine
  The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
• Brandwatch now offers three-year searches of Unlimited Historical Data
  Jan 23, 2017 by Barry Levine
  The UK-based social intelligence firm is employing the Twitter Decahose, offering what it says is the fastest tool for historical searches of online news and conversations.
• How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
  Jan 23, 2017 by Giovanni Strocchi
  Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.
• Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
  Jan 23, 2017 by Scott Brinker
  I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9–11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year.
• Women’s March a reminder of the incredible viral power of Facebook
  Jan 23, 2017 by Greg Sterling
  The event, which probably wouldn’t have been possible without Facebook, was the largest protest in US history.
• Survey: Mobile devices eclipse PC usage and, in a surprise, drive more conversions
  Jan 23, 2017 by Greg Sterling
  Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns.
• Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
  Jan 20, 2017 by Danny Sullivan
  Did you transition away from the official accounts for the US President, Vice President and First Lady? There’s a good chance Twitter made you follow them again.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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