Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Automate omnichannel marketing strategies to improve the customer journey
Jan 19, 2017 by Digital Marketing Depot
Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? - Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
Jan 19, 2017 by Amy Gesenhues
The car maker has released two teaser ads with McCarthy as the narrator. - LinkedIn refreshes desktop interface, emphasizing content and conversation
Jan 19, 2017 by Tamar Weinberg
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience. - 6 UX principles marketers can’t afford to overlook
Jan 19, 2017 by Tamar Weinberg
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. - Snapchat will target ads based on what people buy off Snapchat
Jan 19, 2017 by Tim Peterson
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner. - Impact Radius’ new tool lets brands find more possible partners for affiliate links
Jan 19, 2017 by Barry Levine
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks. - SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen
Jan 19, 2017 by Barry Levine
The company says this is the first free viewability report by an ad platform. - [Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
Jan 19, 2017 by Matt McGee
In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite. - How IBM’s Watson scores the tone of Trump’s tweets
Jan 19, 2017 by Tim Peterson
IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition. - Cortana comes to Android’s lock-screen in a battle for visibility and usage
Jan 19, 2017 by Greg Sterling
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices. - Why influencer marketing trumps influencer advertising
Jan 19, 2017 by Devon Wijesinghe
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. - Pinterest now offers ad groups to paid campaigns
Jan 19, 2017 by Tamar Weinberg
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
Online Marketing News From Around The Web:
Affiliate Marketing
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Reputation Management
Social Media
- 40% of Marketers Say They Plan Facebook Audits, adage.com
- 5 Big Trends and Tips for Social Media Marketing, smallbiztrends.com
- 7 Insider Tools to Get Famous on Instagram Overnight, www.socialmediaexplorer.com
- Can Snapchat’s Culture of Secrecy Survive an IPO?, adage.com
- Facebook dismissive of censorship, abuse concerns, rights groups allege, www.reuters.com
- How 5 UK brands are using Instagram Stories, digiday.com
- How to Use Snapchat for Customer Support, www.socialmediaexaminer.com
- It’s About Time We Stop Ignoring Social Media’s ROI, www.socialmediaexplorer.com
- Page Admins Can Have Facebook Remind Them to Update Their Pages, www.adweek.com
- Three Simple Tips for Optimizing Your Facebook Page, www.searchinfluence.com
- Your 2017 Social Marketing Planning Checklist Includes…, simplymeasured.com
Video
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Author: Amy Gesenhues
The post Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles appeared first on On Page SEO Checker.
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