Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• YouTube gains access to Google account data for ad targeting, teases new measurement solution
  Jan 20, 2017 by Ginny Marvin

  YouTube also says it is working on new measurement solution to improve cross-screen measurement.

• Relaunching your website? Don’t forget an SEO audit!
  Jan 20, 2017 by Janet Driscoll Miller
  Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
• Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
  Jan 20, 2017 by Adam Weiss
  What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
• How digital media won the White House for an ‘analog’ audience
  Jan 20, 2017 by Rob Rasko
  Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
• DataSift offers first analysis at scale of how LinkedIn’s members engage with content
  Jan 20, 2017 by Barry Levine
  The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.
• Survey: Social and mobile are top drivers of new small business digital spending
  Jan 20, 2017 by Greg Sterling
  Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.

Online Marketing News From Around The Web:

Analytics

Content Marketing

Conversion Optimization

Domaining

E-Commerce

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

• Facebook Automated Rules: Automate Ad Maintenance, www.jonloomer.com
• Facebook Community Development: How to Cultivate Loyal Fans, www.socialmediaexaminer.com
• Facebook is looking at ways to mitigate the impact of fake news, techcrunch.com
• Facebook Publisher Rankings: Most Love’s, Haha’s, & Wow’s, www.newswhip.com
• Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why, www.adweek.com
• How A Social Media Employee Advocacy Program Can Help Your Business, www.blogherald.com
• How Pinterest Engagement Has Changed in Two Years, www.newswhip.com
• How to Grow Instagram Followers for Small Businesses, blog.tailwindapp.com
• Marketers plan Facebook audits following metrics faux pas, econsultancy.com
• Private Messaging For Service on Twitter vs. Facebook: Pros and Cons, www.conversocial.com
• Snapchat embraces offline purchase ad targeting its CEO called “creepy”, techcrunch.com
• Social Media Strategy in 2017: How to Create an Extraordinary Strategy, blog.bufferapp.com
• Social platform buy buttons fail to catch on, digiday.com
• Twitter Testing Module Highlighting Tweets From One Specific Account, www.adweek.com
• Twitter testing new layout for Moments, venturebeat.com
• Twitter’s latest feature tries to identify your BFF, techcrunch.com
• What #BlackFriday Taught Us About Social Listening, www.convinceandconvert.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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