Dovetale launches tool for automatically finding influencers through photo-matching

To build a marketing campaign employing influencers, a brand first must find the right ones.

Usually, brands locate influencers by searching through their textual posts, their specialized topics, their number of followers, their previous campaigns or similar text-and-number factors.

This week, influencer tool provider Dovetale is launching a recommendation tool that lets brands find influencers through image-matching. Founder Mike Schmidt told me that this was the first of its kind.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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