Google Data Studio beefs up AdWords MCC integration

AdWords MCC account users can now create reports for multiple clients more easily in Google Data Studio.

An updated AdWords connector in Data Studio lets MCC account managers to select individual or multiple sub-accounts as a data source rathter than having to select the entire MCC.

The connector also enables MCC account users to filter sub-accounts by currency. If the selected accounts use different currencies, the connector will automatically remove currency fields like Cost and Average CPC, which can’t be aggregated properly when different currencies are included in the same report.

As of this week, Data Studio users can create an unlimited number of reports in their accounts. That move plus this update makes Data Studio much more powerful for agencies, in particular. Also this week, Data Studio added a connector to Google Search Console.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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