Google has said they are testing a way to report offensive autocomplete suggestions. You know, the search suggestions Google gives searches as they type their query.
Here is a screen shot Google sent us of the method they are deploying. You can see the autocompletes and on the bottom right, there is a “report offensive query.”
Google told Search Engine Land:
Autocomplete predictions are based on searches previously carried out by users around the world. That means that predicted terms are sometimes unexpected or offensive. We have been actively working on improvements to our algorithm that will help surface more high quality, credible content on the web. In addition, we’re experimenting with a new feature that allows people to report offensive Search predictions. We’re working to incorporate such feedback into our algorithms, and we hope to roll this out more broadly over time. Autocomplete isn’t an exact science and we’re continually working to improve it.
We’ve covered numerous cases of autocomplete in Google offending religions, races, politics and much more. So I wonder how Google will deal with all the complaints here?
Forum discussion at Twitter.
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Author: barry@rustybrick.com (Barry Schwartz)
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