Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation

With many people watching television on the Web these days, audience measurement service Nielsen launched in 2015 its Digital in TV Ratings to keep track of those viewers.

This week, the Media Rating Council granted accreditation for including that service in TV ratings. Nielsen said this is the first measurement of viewers watching TV on computers and mobile devices to receive such an acknowledgement.

The service uses Nielsen’s methodology, which include census data, demographics, and opt-in panels of users. The viewers across all devices are captured, but only if the programming seen online is the same content and commercials as the airing on broadcast or cable.

The accreditation is the latest step in online TV’s evolution toward full data citizenship in the land of marketing.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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